History of SEGA SAMMY Group

  • SEGA SAMMY HOLDINGS INC.
  • Before Business Integration (SEGA)
  • Before Business Integration (Sammy)

SEGA SAMMY HOLDINGS INC.

2004
  • Establishment of SEGA SAMMY HOLDINGS INC.
  • Launched All.Net network services (SEGA).
  • Launched LOVE AND BERRY Dress up and Dance! girls' card game machine (SEGA).
2005
  • Launched CR Hokuto No Ken pachinko machine (Sammy).
  • Acquired all outstanding shares of The Creative Assembly Ltd. (SEGA).
  • Launched first title in the Ryu-Ga-Gotoku home video game series (SEGA).
  • Launched first title in the Sangokushi Taisen series of network-enabled trading card games (SEGA).
2006
  • Made SPORTS INTERACTIVE Ltd. a wholly owned subsidiary (SEGA).
  • Launched Pachislot Hokuto No Ken SE pachislot machine (Sammy).
  • Launched Hakushon Daimaoh, the Company's first new-format pachislot machine (Sammy).
  • Entered strategic business alliance with Sanrio Company, Ltd. (SEGA SAMMY HOLDINGS).
2007
  • Launched Hokuto no Ken 2 Ranse Hao-Den Tenha no Sho-pachislot machine (Sammy).
  • Made TAIYO ELEC Co., Ltd., a subsidiary (Sammy).
2008
  • Reached agreement with Sanrio Company, Ltd., to jointly develop new character (SEGA SAMMY HOLDINGS).
  • Launched Pachinko CR Hokuto No Ken series of pachinko machines, which set a new record for sales of Sammy pachinko machines (Sammy).

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