
HOME > Investor Rerations > For Individual Investors > History of SEGA SAMMY Group F Sammy before Business Integration
Sammy Corporation

- 1975
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- Split off manufacturing and marketing divisions for amusement arcade machines from Satomi Corporation (established in 1947) and established Sammy Industry Co., Ltd.
- 1978
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- Opened factory in Itabashi-ku, Tokyo.
- Began full-scale game machine development in response to growing popularity of Invader games.
- 1981
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- Joined Nichidenkyo, a pachislot industry association.
- Established sales subsidiary Sammy Sales and Marketing Co., Ltd., in Osaka.
- 1982
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- Began sales and marketing of pachislot machines.
- Launched Empire pachislot machine.
- 1989
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- Moved factory to Sayama, Saitama Prefecture.
- Began sales of Aladdin single-bonus hitter pachislot machine.
- 1990
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- Began development and sales of game software.
- 1991
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- Implemented absorption merger with Sammy Marketing Co., Ltd.
- Moved head office to Toshima-ku, Tokyo.
- 1995
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- Began sales of pachinko machines.
- Launched CR Gold Rush pachinko machine.
- 1997
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- Opened directly managed amusement center, Sammy's Street 156, in Sagamihara, Kanagawa Prefecture.
- Changed company name to Sammy Corporation.
- Launched Ultra Seven, the first pachinko machine to utilize characters.
- 1998
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- To reinforce sales and distribution, moved Sapporo Branch to newly completed corporate-owned building in Sapporo, Hokkaido Prefecture, which is also a logistics center.
- Opened directly managed amusement center, Sammy's Street 118, in Oji Kita-ku, Tokyo.
- Launched Ultra Man Club 3 pachislot machine with CT functions.
- 1999
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- Registered stock on OTC market.
- Launched GeGeGe No Kitaro, the first pachislot machine equipped with an LCD.
- 2000
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- Opened nine sales offices across the country to bolster sales and marketing of pachinko and pachislot machines.
- Entered business alliance with K. K. Aristocrat Technologies for the manufacture of pachislot machines.
- Made RODEO Co., Ltd. (formerly Barcrest Co., Ltd.), a subsidiary.
- Made Dimps Corp., a digital content developer, a subsidiary.
- Launched GeGeGe No Kitaro SP pachislot machine.
- 2001
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- Began OEM supply to K. K. Aristocrat Technologies.
- Listed stock on the first section of Tokyo Stock Exchange.
- Participated in the establishment of JOYCO SYSTEMS CORPORATION, for the development of pre-paid systems equipment for pachinko and pachislot machines.
- Completed Kawagoe Factory.
- Established Sammy Design Co., Ltd., as a subsidiary of Shuko Electronics Co., Ltd.
- Began operation of the official i-mode site, Sammy 777 Town.
- Launched Juoh pachislot machine with AT functions.
- 2002
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- Established American Depositary Receipt (ADR) program.
- 2003
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- Launched King Camel pachislot machine with dream reel offering diverse reel action.
- Launched Hokuto No Ken pachislot machine, which set a new record for unit sales.
- 2004
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- Launched CR Mojuoh pachinko machine, with selection system.
