The SEGA SAMMY Group's areas of business include the following four businesses: the Pachislot and Pachinko Machine segment, Amusement Machine segment, Amusement Facilities segment and Consumer segment. Targeting markets throughout the world as well as every generation of users, the businesses are conducted to maximize the effective utilization and mutual exploitation of management resources within the Group. Furthermore, by "establishing a presence in all business fields to become the world's top comprehensive entertainment company," the SEGA SAMMY Group aims to live up to all of our customers' various expectations.

We position the return of profits to shareholders as a key issue for management, and make it our basic policy to pay out a dividend that is appropriate for our level of profits. We also have a policy of effectively utilizing retained earnings to strengthen our financial structure and to make investments, etc. that accompany business growth. For the fiscal year ended March 2011, both our interim dividend and year-end dividend were 20 yen per share. For the fiscal year ending March 2012, we plan to pay out an interim dividend of 20 yen per share and a year-end dividend of 20 yen per share. (Details on the projected dividends for the fiscal year ending March 2012 were publicized on May13, 2011.)

Pachislot and Pachinko Machines

SEGA SAMMY Group will strive to adapt to the changes in business environment, through efforts including the development and supply of the products with innovative gameplay that meet market needs, reflecting changes in user preference as typically indicated by the spread of parlors with low ball-rental charges.

Amusement Machine Sales

SEGA SAMMY Group will seek a broad range of users by providing various products from high value added products to the products for family users that meet user needs. The Group will seek to simultaneously enhance investment efficiency for operators and secure sources of long-term and stable earnings for the Group as an amusement machine manufacturer. In overseas markets, the Group must provide the products that meet local needs at competitive price.

Amusement Center Operations

SEGA SAMMY Group will build up efficient business structure by reviewing and restructuring its portfolio of amusement centers. It will be the Group's business challenge to recover the profits by strengthening management capabilities and competitiveness at its amusement centers, as well as by attracting new customers.

Consumer Business

SEGA SAMMY Group must enhance profitability through streamlining the development by such measures as narrowing down the titles in the home video game software business. The Group must also adapt to new functions of game consoles as well as to rapidly expanding market for new content, including that for SNS and smartphone. In the toy sales, mobile phone and PC content and animated films businesses, the Group must reinforce these operations, mainly by listed subsidiaries.