Consumer Business

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We are providing an array of "entertainment" ranging from digital contents to toys.

Our home video game software business, starting with the "Sonic" series, boasts a number of mainstay titles, and the "SEGA" brand has established itself to be a powerful brand around the world. We strive to further improve our profitability through building a business structure based on producing-retailing integration and by strengthening regional cooperation among Japan, the U.S. and Europe. In addition, companies within the group are expanding business into such areas as mobile phone and PC contents, toys and animation.

Home Video Games/Mobile and PC Contents/Toys/Animation Production

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