SEGA SAMMY Group Social and Community Support Activities




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Working through the non-profit Japan NPO Center, we donated toys to three organizations in particular need of them (Family House, Japan Toy Library Foundation and Niigata Saigai Volunteer Network).
We will continue to hold exchanges and use our business activities to help solve society's problems.




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Thirty-three TAIYO ELEC employees gave blood during a visit by doctors and nurses of the Japanese Red Cross Society.
The program was initiated based on the results of a CSR survey given to all employees. Additional opportunities to give blood will be provided in the future.


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DARTSLIVE takes the initiative in supporting events organized by students. In support of a public speaking competition held in August 2009 (Katakurico Tempting Championship 2009, bringing together 27 university broadcasting clubs and organizations), DARTSLIVE assisted with event management.
The company will continue to support creative opportunities for promising students.



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North Country Golf Club (Chitose, Hokkaido), managed by SEGA SAMMY GOLF ENTERTAINMENT, supports the Pink Ribbon program to emphasize the importance of early detection and treatment of breast cancer.
In fiscal 2010, a variety of projects targeting women golfers and others educated and spread the word about the Pink Ribbon program through charity golf.
Charity proceeds (¥70,000) were donated to the Pink Ribbon in Sapporo Executive Committee.


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Charity golf competitions held by branch offices in Sendai, Osaka, and Hiroshima serve both as a way to thank the business partners invited and a way to give something back to society through golf.
Nearly 380 individuals attended these events. Charity proceeds, which include donations from participants, totaled ¥443,233 among all offices and will benefit the Japan Guide Dog Association.


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The Sega Sammy group supports independence of the women in the developing country through "I am powerful fund" of CARE International Japan, and contributes to the achievement of the wealthy community.




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In support of the Shanti Volunteer Association's "Campaign to Deliver Picture Books," the Company has participated in the program since 2008.
To compensate for the lack of childrenfs books published in countries such as Cambodia and Laos, this initiative provides picture books published in Japan (to which translations have been affixed) to those countries.
In fiscal 2010, 87 of these books were created.
More SEGA SAMMY Group employees will be encouraged to participate in the future, in hopes that these efforts will catch on.




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Since 2008, we have promoted a variety of sports competitions as part of the SEGA SAMMY Cup.
In 2009, we gave a total of nine types of junior sports clinics in Chitose, Hokkaido.
This included a SNAG (acronym for Starting New at Golf) golf clinic put on by professionals playing in the SEGA SAMMY Cup.
The SEGA SAMMY Baseball Club gave a clinic in baseball and female members of the former SEGA SAMMY Track Club did the same for their sport.
Other groups and individuals also helped put on clinics.







