Top Message


People around the globe are struggling to overcome the challenges of a recession that originated in a U.S. financial crisis, in addition to it, social and environmental issues, and growing concerns about the future of humankind.
Such difficulties are all the more reason for the SEGA SAMMY Group to “encourage consumers by providing entertainment filled with dreams and excitement to people throughout the world” as we state for Group Management Philosophy.
In pushing ahead with our CSR program, we have always remained mindful of our goal of being an essential enterprise through our core entertainment business. We innovate something new so that people can fulfill a primal need for fun. Consumers want us to provide products and services that are both safe and exciting. Being sensitive to the public concern, our CSR efforts will stay true to what we do best, identifying and accommodate emerging social expectations and imperatives. It is thus important for us to instill the spirit of CSR in all employees by ensuring that they always understand and adhere to our Management Philosophy and CSR Charter as fundamental to fulfilling our obligations to stakeholders. We aim to foster strong groupwide trust by extending CSR activities to more Group companies so we can strengthen and broaden our endeavors.
It is critical to ensure that our employees respond sensitively to social imperatives and expectations in doing business, and we will raise employee awareness and interest in CSR through various activities.
We aim to remain as an essential entertainment provider by contributing to sustainable social development through ongoing CSR efforts that deepen dialogue with stakeholders and enhance trust. We will continue to value your support and encouragement as we strive to satisfy you and other stakeholders.

