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SEGA SAMMY Group

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Group Overview

Objectives

SEGA and Sammy have decided to merge their businesses to create a formidable, truly comprehensive entertainment company.
Operational integration will realize a mutually complementary structure for the companies because there are very few areas in which they currently compete with each other or in which their business partners overlap. Furthermore, the SEGA SAMMY Group will be able to generate new synergies and enhanced efficiency through the optimal allocation of such Group management resources as personnel, materials, capital, and information. Also, the new holding company, SEGA SAMMY HOLDINGS INC., will be responsible for and seek to optimize overall Group management. To that end, the holding company's functions will include the formulation of plans, the management of operations, and the coordination of operational implementation by subsidiaries based on clarification of their authority and responsibilities. At present, both Sammy and SEGA are reliant on comparatively narrow operational areas. Bringing together the complementary operations of Sammy and SEGA will create a more balanced business portfolio that will rapidly mitigate both companies' dependence on narrow operational areas. In other words, we are confident that we will be able to quickly construct a sustainable, well-balanced operating platform after the merger.

FY'05 Combined sales of SEGA SAMMY HOLDINGS INC.

Shaping the Future of the Group

In the midst of the entertainment industry, where aggressive M&A activity has been taking place, the Group completed, ahead of others, the integration of managerial resources and achieving a solid competitive edge by creating a well-balanced business portfolio and a firm cash flow mechanism. While fully capitalizing on the competitive edge, we intend to strengthen business segments in need of some leverage via business partnerships and M&A and further consolidate competitive segments toward a rivaled position.
By doing so, we aim to firmly establish our presence as a total entertainment group in the world. In addition, with a keen recognition that not only the pursuit of sales and profits, but also becoming a group capable of contributing to society at large by fulfilling its social responsibilities constitutes a significant managerial issue to be addressed, we are striving to enhance our corporate governance.
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