With game maker SEGA and pachislot and pachinko machine maker Sammy playing central roles, we as a comprehensive entertainment entity that handles toys, mobile phone content and animation production, will aim to establish a strong position by creating group synergy and intensive cross-business developing and nurturing of the contents of "entertainment" unique to SEGA SAMMY.

We will also aim to establish a presence within the wide-ranging fields of entertainment all over the globe, leveraging our bases not only in Japan, but in Europe, North America and Asia.

• Latest Financial Results

In the midst of the entertainment industry, where aggressive M&A activity has been taking place, the Group completed, ahead of others, the integration of managerial resources and achieving a solid competitive edge by creating a well-balanced business portfolio and a firm cash flow mechanism. While fully capitalizing on the competitive edge, we intend to strengthen business segments in need of some leverage via business partnerships and M&A and further consolidate competitive segments toward a rivaled position.
By doing so, we aim to firmly establish our presence as a total entertainment group in the world. In addition, with a keen recognition that not only the pursuit of sales and profits, but also becoming a group capable of contributing to society at large by fulfilling its social responsibilities constitutes a significant managerial issue to be addressed, we are striving to enhance our corporate governance.

• Business Strategies

The group logo is designed in blue and green, the corporate colors of SEGA and Sammy, with the overlapping two "SS", each company's initial, representing united synergy. The curve linking SEGA and Sammy together indicates their cooperation and declares SEGA SAMMY's commitment to global development.