The SEGA SAMMY Group has strengthened its structures continuously in response to tough business conditions arising from such factors as a declining player population in the pachinko and pachislot machine market. The Group's decisive cost structure reform in fiscal 2015 and business structure reform in fiscal 2016 have established the basis for getting back on a growth track.
Long-Term Changes in Business Structure
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* In fiscal 2016, the recognition of net sales was changed from a net basis to a gross basis.
- History of an Innovator
- Overview of the SEGA SAMMY Group
- Since Management Integration
- Fundamental Capital for
Entertainment Value Creation