Training and Development
Systems

Every employee as an “asset” that generates corporate value

We focus on training and talent development to ensure that each and every person who joins the SEGA SAMMY Group remains a “Game Changer.”

Sega Sammy CollegeSEGA SAMMY College

SEGA SAMMY College is a corporate university where employees learn together across Group boundaries.
From business skills courses to special lectures by instructors at the forefront of their fields, the College offers nearly 200 courses annually.
Since opening in 2018, over 60,000 employees have taken courses.
We support the growth of people and organizations across the Group based on the belief that “where people grow, culture is created.”

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    Number of Participants

    60,000

    people

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    Amount Invested in Training

    4

    billion yen

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RoadmapRoadmap

1

1

Group New Employee Training
Getting Oriented at SEGA SAMMY

  • Learn what it means to be SEGA SAMMY based on the Five Strengths（※）
  • Develop the ability to think through challenges that don’t have black and white answers
  • Learn the knowledge and skills first-year employees need to acquire

※Common human skills required to be Game Changers (innovators) in the SEGA SAMMY style

2

2

First-Year Follow-Up Training

  • Acquire fundamental business knowledge that forms the foundation for doing business
3

Junior Employees

3

Growing Players Training
(2nd- and 3rd-Year Training)

  • Acquire foundational knowledge and skills early in one’s career
  • Hone thinking skills, interpersonal skills, and work fundamentals
  • Understand current status and set future growth targets
4
  • Logical thinking skills
  • Problem identification and problem-solving skills

4

International Study Program
(Selection-Based)

  • Learn cutting edge ideas from around the world
  • Build global networks
5

Leadership Tier

  • Marketing

5

Training for Leading Players

  • Understand the self
  • Learn leadership based on the Five Strengths（※）
  • Envision the kind of leader one wishes to be and articulate aspirations

※Common human skills required to be Game Changers (innovators) in the SEGA SAMMY style

6

Management Level

  • Management Strategy
  • Accounting

6

New Manager Training

  • Recognize changes in roles
  • Acquire the requisite knowledge and skills
  • Create action plans for solving organizational challenges
7

7

Manager Training

  • Understand environmental changes and the company’s MP（※）
  • Envision the ideal for one’s organization and its mission
  • Articulate the ideal leader needed to promote the mission

※Mission Pyramid
Guidelines that illustrate the SEGA SAMMY Group’s values, mission, and vision for the future

8

8

Director Training

  • Learn critical matters in organizational management
9

2030
Leader Candidate

9

Mirai Juku

  • Learn the perspective, approach, and principles required as a business leader
  • Articulate a vision for the future business and one’s own mission
  • Heighten awareness and aspirations as a leader
10

Next-Generation
Executive Leader Candidates

10

Haruki Juku

  • Learn the decision-making principles and values of a business executive
  • Acquire a long-term perspective
  • Question one’s resolve as a leader
11

Directors

11

Satomi Juku

  • Increase human skills
  • Consider what it means to be a Group leader
  • Continue growing as a leader for the new era
12

12

Outside Training

  • Gain stimulation from dialogues with executives at other companies
  • Face one’s own mission

ProjectTraining and Development
System-Related Projects

Project 01

Project 01

Establishment and Efforts of SEGA SAMMY College, a Corporate University

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TrainingMain Examples
of Training

New Employee Training

New Employee Training

In new employee training, which lasts for about one month after joining the company, employees develop a deeper understanding of the philosophy and business while acquiring foundational skills as working professionals. Employees build bonds with their peers as they prepare for assignment to different departments in May.

Training Period

For approximately one month after joining the company

Main Objectives

  • Understand the SEGA SAMMY Group philosophy and business
  • Acquire the foundational skills of a working professional
  • Build a sense of unity with peers across the Group

Structure of the Training Program (Example)

  • Understanding Philosophy and Business

    Employees learn the Group’s values through the Mission Pyramid and other frameworks, developing a deeper understanding of the purpose and social role of SEGA SAMMY.

  • Business Manners and Skills Training

    Through practical exercises in anticipation of their jobs post-assignment, employees improve their foundational skills as working professionals (manners, mindset, and general skills).

  • Business Simulation

    Through group work and presentations themed on solving customer challenges, employees develop thinking and proposal skills while grappling with questions that don’t have black and white answers.

Growing Players Training
(2nd-Year Training)

Focus on Logical Thinking

Main Training Content

  • Understand autonomous working styles
  • Logical thinking (MECE, logic trees, pyramid structure)
  • Enhance communication and planning skills
  • Set goals for the next year and identify areas in need of growth

Growing Players Training
(3rd-Year Training)

Identifying and Solving Problems + The Ability to Enlist Others

Main Training Content

  • Understand changes in the business environment and recognize the role expected of you
  • Identify problems, analyze causes, and propose solutions
  • Build relationships with stakeholders (assertive social style)
  • Solve problems and enlist others in your work

  • Motivational Meetings

    Motivational Meetings

    Famous voice actors, comedians, athletes, newscasters, TV producers, business executives, and others at the forefront of their fields are invited to inspire the desire to learn and boost motivation.

  • Global Talent Development Program

    Global Talent Development Program

    To develop talent capable of working around the globe, we have established an international study program, free English conversation lessons, and e-learning for 18 languages. We offer classes not only on language skills but also workshops where employees can learn about different cultures.

  • Career Development Training

    Career Development Training

    We are promoting a variety of initiatives to support autonomous career development, such as training where employees can envision their ideal future and learn the mindset and actions needed to achieve it, as well as career counseling.

  • Sustainability Training

    Sustainability Training

    We hold workshops on solving social issues through business, as well as training that helps participants better understand such topics as women’s empowerment in the workplace and people with disabilities in an effort to build a society and a company where everyone can thrive, regardless of gender, age, or nationality.