SEGA SAMMY Glossary : Entertainment Contents Business

Arcade Game

Collective term for arcade game machines, in which users play by inserting coins and medals at game arcades. The term is used to distinguish them from video game console.

Income

Sales from arcade game machines.

Interactive

Meaning bidirectional or dialogue.
Operating method in which tasks are undertaken through dialogue between the user and the computer. The computer immediately responds to operation by the user and responds with an answer or question as necessary.

Emulator

A device, computer program or system that accepts the same inputs and produces the same outputs as a given system.

Operator

Amusement center operator

Kyotai (chassis)

Box that houses the game substrate and installations of arcade game machines

Crane Game

Game in which the user wins the prize inside by grabbing it with the crane. The typical crane game "UFO Catcher" is a trademark of Sega.

Game Master

Observer that responds to issues pertaining to networked games

Consumer Game

Games for household use (named after games for “consumers”).

Complete Gacha

“Complete gacha” refers to a system in social games designed for mobile phones. System in which the user can obtain rare items by “completing” the goal of collecting of items such as capsule toys (“gacha”) that can be obtained randomly. Also dubbed as “comp gacha.”

Third Party

Software development company that supplies software for hardware manufactured by home video game manufacturers.

System Infrastructure

Motherboard of the common system portion of arcade game machines. Possible to alter the game by replacing the game software.

Distributor

Distributor of arcade game machines and resort game software

Texture

Image that is pasted on in 3D computer graphics to express the feel of the object surface

Harness

Cable that connects the systems infrastructure and chassis portion of pachinko and pachislot machines as well as arcade game machines

Prize

Collective term for gifts such as stuffed animals that can be won by crane games at game arcades. There is a wide variety of types other than stuffed animals, such as character figures and sundries.

Platform

Operating system or hardware environment for operating applications and software

Hopper

Device within the medal-dispensing machine that releases the medals.

Multi Platform

To develop and sell the same content for multiple hardware (such as Playstation 3 and Wii)

Revenue Share

Business model in which chassis is supplied at a low price and content is leased free of charge, and net sales are shared in accordance with the operation of equipment.

Revolution Series

Product family in which pachislot and pachinko machines developed and sold by Sammy is customized as arcade games.

"Ro-ke" Test

Abbreviated name for location test. To have general customers evaluate arcade game machines under development actually installed at particular amusement centers.

AI

Technology to realize human intelligence on a computer

AOU

Name used to refer to All Nippon Amusement Machine Operators' Union. Comprises amusement machine operators' unions established in each prefecture.
Merged with Japan Amusement Machine and Marketing Association, Inc. (JAMMA) on April 1, 2018 and established Japan Amusement Industry Association (JAIA).

ARPMAU

Calculated from dividing sales by MAU. Average monthly sales per user.

CERO

Abbreviated name for The Computer Entertainment Rating Organization. The group determines whether computer entertainment software is adequate or not in light of social ethics and classifies the adequate game software into age appropriate ratings.

CESA

Name used to refer to Computer Entertainment Supplier's Association. The purpose of the group is to research and disseminate information about the computer entertainment industry and to help develop a sound industry and improve people's daily lives.

CVT Kit

Replacement kit for upgrading substrate, software and exterior, etc.

E3

Abbreviated name for Electronic Entertainment Expo.
The world’s largest game show that is held annually in Los Angeles.

ESA

Abbreviated name for the Entertainment Software Association.
The U.S. industry group for the computer game industry.

eSports

Abbreviated name for electronic sports.
Abbreviation for “electronic sports.” It broadly refers to entertainment, games and sports using electronic equipment in general. Computer and video game competitions are regarded as sporting events.

ESRB

Abbreviated name for the Entertainment Software Rating Board.
Group that assigns ratings to computer games in the U.S. and Canada.

FPS

Abbreviated name for First Person Shooting.
Shooting game through a first-person perspective.

Free to Play

Game that can be played free of basic charge.

JAIA

Japan Amusement Machine and Marketing Association, Inc. (JAMMA) and All Nippon Amusement Machine Operators’ Union (AOU) merged in April 1, 2018, and established Japan Amusement Industry Association (JAIA).
The association aims to promote the development of the amusement industry and related industries and contribute to the expansion in Japan, improving the lives of people, sound growth of children and maintenance of public safety and order through cooperation among its members.

JAMMA

Name used to refer to Japan Amusement Machine and Marketing Association, Inc.
Industry group comprising companies that manufacture and sell arcade games. The group establishes standards for arcade game machines.
Merged with All Nippon Amusement Machine Operators’ Union (AOU) on April 1, 2018 and established Japan Amusement Industry Association (JAIA).

JeSU

Abbreviated name for Japan esports Union.
Japan e-Sports Association, eSports Promotion Organization and Japan eSports Federation were merged and established Japan esports Union (JeSU).

MAU

Abbreviated name for Monthly Active Users.
Index for number of users per month for social media and social application etc.

MMORPG

Abbreviated name for Massively Multiplayer Online Role Playing Game.

MO action game

Online action game in which multiple players participate simultaneously via the Internet

TGS

Abbreviated name for Tokyo Game Show. Held every September hosted by Computer Entertainment Supplier’s Association (CESA).

Gogou Eigyo(Category 5 Business)

Indicated as “Business that operates stores with slot machines, arcade video games, and other amusement equipment that can be used in deviation from the original intent and has the risk of stimulating gambling spirit of customers. This includes amusement centers, arcade game cafes, as well as any other compartmentalized facility that is categorized as such” under Article 2 Paragraph 1 No. 5 of the Law Controlling Business Affecting Public Morals