the MANAGEMENT TEAM Learn about the management team's approach A Message from the President and CEO

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  • A Message from the President and CEO [General Evaluation]

We are determined to make decisive changes and get back on a robust growth track. HAJIME SATOMI President and Chief Executive Officer SEGA SAMMY HOLDINGS INC.

General Evaluation

Feeling a Keen Sense of Crisis about Not reaching Our Targets Again

In fi scal 2014, net sales and operating income rose. However, our business results were disappointing because for the second consecutive fi scal year we did not meet initial targets. This was mainly due to pachislot and pachinko machine unit sales that were significantly below initial targets and deterioration in the profi tability of the Amusement Machine Sales Business and the Amusement Center Operations segments. Therefore, we would like to take this opportunity to apologize sincerely to shareholders and other investors. Given my responsibility for steering the Group, I feel a keen sense of crisis about the current situation.