the GROUP Get to know the Group's past and present What Makes the SEGA SAMMY Group Tick?

Having launched many industry-fi rst and world-fi rst products, SEGA CORPORATION and Sammy Corporation integrated their management to form a comprehensive entertainment corporate group—the SEGA SAMMY Group. Using this innovative DNA as its core competence, the Group creates new entertainment tirelessly in a wide spectrum of areas.

Shared Innovative DNA

Business Model

As a holding company, SEGA SAMMY HOLDINGS INC. prepares Group management strategies encompassing the whole entertainment area, supports individual businesses' implementation of strategies, controls business management mainly through cash management, and ensures that financial capital, intellectual properties, human capital, and other management resources are allocated optimally.

Important Management resources of the SEGA SAMMY Group

Intellectual Capital
(Intellectual Properties)
Management resources underpinning sustained growth are intellectual properties that SEGA and Sammy have accumulated during their long histories, major intellectual properties licensed from third parties, and the expertise to exploit intellectual properties.
Human Capital (Personnel)
Personnel create new intellectual properties and maximize their value. The 3,000-plus developmental personnel working in the Group are the source of its competitiveness.
Financial Capital
Because creating hit products is important in the entertainment industry, financial soundness and the cash generation capabilities of the Pachislot and Pachinko Machine Business segment are major advantages enabling the Group to win out against competitors.

Important Management resources of the SEGA SAMMY Group

Important Management resources of the SEGA SAMMY Group