SEGA SAMMY has established a Mission Pyramid, shared across the Group, to guide the business activities of SEGA and SAMMY and other group companies. The Mission Pyramid consists of Value (Mindset/DNA), Mission (Raison d’être), and Vision (Ideal self). The Group is striving to ensure that all its employees clearly understand the Mission Pyramid and work together to enhance corporate value.
SEGA SAMMY Group has established a new long-term vision which set the fiscal year ending March 2030 as a goal. We set ”Beyond the Status Quo -Breaking the Current Situation and Becoming a Sustainable Company-” as a goal of medium-term plan for the first three years of that pathway and while push forward the key strategies for each business, we also proceed the shift to the management system based on capital efficiency. Also, we have conducted a fundamental review of our financial strategy along with them and revised our shareholder return policy.Click here for
the mid-term plan
We have redefined the materiality of the SEGA SAMMY Group to reaffirm the value of the experiences that move the heart the Group provides through each of its business areas,
and to guide our efforts to realize sustainable solutions to social issues and enhance corporate value. The newly defined materiality includes five categories: the environment,
addiction, people, products and services, and governance.
History of SEGA SAMMY
The SEGA SAMMY Group was formed in October 2004 through the management integration of SEGA, a creator of wellknown innovative products, and Sammy, a developer of various industry-first products. Since the management integration, SEGA SAMMY Group companies have continued to offer experiences that move the heart for consumers and create new experiences through the full-scale entry into the Resort Business in 2012 and other initiatives.
- 2004Management Integration