My First SEGASAMMY

For a deeper understandingof the SEGA SAMMY Group

My First SEGASAMMY

For a deeper understanding
of the SEGA SAMMY Group

PUSH

My First SEGASAMMY

For a deeper understanding
of the SEGA SAMMY Group

What’s new

Business Summary

SEGA SAMMY Group has established unique positions in each of its three pillars of business: Pachislot and Pachinko Machines, Entertainment Contents Business, and Resort Business. We will deliver globally new added value by creating synergy among the segments.

SEGA SAMMY Group Overview

Pachislot and Pachinko Machine Business

Provide machines equipped with innovative gameplay through outstanding development capabilities and imagination

Pachislot Hokuto No Ken Syura no kuni henPachislot Hokuto No Ken Syura no kuni hen
Pachislot Hokuto No Ken Syura no kuni hen

©Buronson & Tetsuo Hara/NSP 1983,
©NSP 2007 Approved No.YSC-506 ©Sammy

Pachinko CR SOUTEN-NO-KEN TenkiPachinko CR SOUTEN-NO-KEN Tenki
Pachinko CR SOUTEN-NO-KEN Tenki

©Tetsuo Hara & Buronson/NSP 2001,
Approved No.YDM-406 ©Sammy


Pachinko CR SOUTEN-NO-KEN TenkiPachinko CR SOUTEN-NO-KEN Tenki
777TOWN series
Pachinko CR SOUTEN-NO-KEN TenkiPachinko CR SOUTEN-NO-KEN Tenki
777NEXT
Pachinko CR SOUTEN-NO-KEN TenkiPachinko CR SOUTEN-NO-KEN Tenki
pachigabu

Entertainment Contents Business

Provision of a broad range of new entertainment contents from digital contents to toys

CHAIN CHRONICLE~Kizuna no Shintairiku~CHAIN CHRONICLE~Kizuna no Shintairiku~
CHAIN CHRONICLE
~Kizuna no Shintairiku~

©SEGA

Puyopuyo!! QuestPuyopuyo!! Quest
Puyopuyo!! Quest

©SEGA

Hortensia SagaHortensia Saga
Hortensia Saga

©SEGA / f4samurai


Phantasy Star Online 2Phantasy Star Online 2
Phantasy Star Online 2

©SEGA

Ryu ga Gotoku 6 Inochi No UtaRyu ga Gotoku 6 Inochi No Uta
Ryu ga Gotoku 6: Inochi no Uta

©SEGA

UFO Catcher 9UFO Catcher 9
UFO Catcher 9

©SEGA

Anpanman Uncle Jam’s BakeryAnpanman Uncle Jam’s Bakery
Anpanman Uncle Jam’s Bakery

©Takashi Yanase/Froebel-kan,TMS,NTV

SEGA LaLaport FUJIMISEGA LaLaport FUJIMI
SEGA LaLaport FUJIMI

©SEGA ENTERTAINMENT Co. Ltd.

SICBO BONUS JACKPOTSICBO BONUS JACKPOT
SICBO BONUS
 JACKPOT

©SEGA SAMMY CREATION INC.


Detective Conan The Darkest NightmareDetective Conan The Darkest Nightmare
Detective Conan The Darkest Nightmare

©2016 GOSHO AOYAMA / DETECTIVE CONAN COMMITTEE All Rights Reserved

CAPTAIN HARLOCKCAPTAIN HARLOCK
SPACE PIRATE CAPTAIN HARLOCK

©LEIJI MATSUMOTO/CAPTAIN HARLOCK Film Partners

Resort Business

Provision of exciting experience through development and operation of complex facilities such as hotels and theme parks

Paradise Casino Incheon / PARADISE CITYParadise Casino Incheon / PARADISE CITY
PARADISE CITY

©WATG

Tokyo JoypolisTokyo Joypolis
TOKYO JOYPOLIS

©SEGA


Orbi YokohamaOrbi Yokohama
Orbi Yokohama

Orbi TM©SEGA/BBC Worldwide

Phoenix Seagaia ResortPhoenix Seagaia Resort
Phoenix Seagaia Resort

©PHOENIX RESORT CO.,LTD.

Virtual Contents

Shareholder Benefit

By investing in SEGA SAMMY Holdings as a shareholder, you can participate in company management and receive part of company profit as dividends. Shareholder benefits are as follows

MERIT

01

Distribution of profits as dividends

MERIT

02

Participate in the Company’s management by attending the General Meeting of Shareholders and exercising your voting rights

MERIT

03

The Company sends out the “SEGA SAMMY REPORT” to shareholders twice a year that includes descriptions of the SEGA SAMMY Group’s activities, overview of operating results and information on financial results.

History ofSEGA SAMMY Group

FY2004

Establishment of SEGA SAMMY HOLDINGS INC.

SEGA SAMMY HOLDINGSSEGA SAMMY HOLDINGSSammySEGA
FY2005
Gamera High-grade Vision

Pachislot and Pachinko Machine Business

Pachislot Gamera High-grade Vision

©Kadokawadaiei ©1999 ©Kadokawadaiei TNHN ©Sammy ©RODEO
Kaiji

Pachislot and Pachinko Machine Business

Pachislot Kaiji

©Fukumotonobuyuki/kodansha ©Sammy ©RODEO
Hokuto No Ken” pachislot machine

Pachislot and Pachinko Machine Business

Hokuto No Ken pachislot machine

©Buronson・Tetsuo Hara ©Sammy
Oshare Majo Love and Berry

Entertainment Contents Business

Oshare Majo Love and Berry

©SEGA, 2004
MUSHIKING:The King of Beetles

Entertainment Contents Business

MUSHIKING:The King of Beetles

©SEGA、2003
Total War

Entertainment Contents Business

The Creative Assembly Ltd.
(now Creative Assembly Ltd.)

FY2006
Aladdin 2 Evolution

Pachislot and Pachinko Machine Business

Pachislot Aladdin 2 Evolution

©Sammy
Ore no Sora

Pachislot and Pachinko Machine Business

Pachislot Ore no Sora

©Motomiyahiroshi/SHUEISHA/FIELDS ©Sammy ©RODEO
Ryu-Ga Gotoku

Entertainment Contents Business

Ryu-Ga Gotoku

©SEGA
Sangokushi Taisen

Entertainment Contents Business

Sangokushi Taisen

©SEGA
HOMESTAR

Entertainment Contents Business

HOMESTAR

©SEGA TOYS
Anpanman・Detective Conan・LUPIN THE 3rd

Entertainment Contents Business

TMS ENTERTAINMENT CO.,LTD.

©Gosho Aoyama/Shogakukan・YTV・TMS 1996
©Takashi Yanase / Froebel-kan, TMS, NTV
Original comic books created by Monkey Punch © Monkey Punch All rights reserved
© TMS All rights reserved
FY2007
Hokuto No Ken SE

Pachislot and Pachinko Machine Business

Pachislot Hokuto No Ken SE

© Buronson & Tetsuo Hara / NSP 1983 Copyright license SAB-302, © Sammy
Ryu ga Gotoku 2

Entertainment Contents Business

Ryu ga Gotoku 2

©SEGA
LOVE AND BERRY

Entertainment Contents Business

Fashionable Witches Love and Berry

©SEGA
Football Manager

Entertainment Contents Business

SPORTS INTERACTIVE Ltd.

Sangokushi Taisen 2

Entertainment Contents Business

Sangokushi Taisen 2

©SEGA
FY2008
CR Aladdin Destiny

Pachislot and Pachinko Machine Business

Pachinko CR Aladdin Destiny

©Sammy
CR Sakura Taisen

Pachislot and Pachinko Machine Business

Pachinko CR Sakura Taisen

© SEGA © RED © Sammy
SEGA NETWORK MAHJONG MJ4

Entertainment Contents Business

SEGA NETWORK MAHJONG MJ4

©SEGA
Mario & Sonic at the Olympic Games

Entertainment Contents Business

Mario & Sonic at the Olympic Games

TM IOC Copyright © 2007 International Olympic Committee( “IOC”). All rights reserved. SUPER MARIO characters ©2007 NINTENDO SONIC THE HEDGEHOG characters © SEGA
FY2009
Pachinko Hokuto No Ken

Pachislot and Pachinko Machine Business

Pachinko Hokuto No Ken

©1983 Buronson & Tetsuo Hara, ©2007 NSP, Approved No. SAE-307 ©Sammy
Ryu ga Gotoku 3

Entertainment Contents Business

Ryu ga Gotoku 3

©SEGA
WORLD CLUB Champion Football Intercontinental Clubs 2006-2007

Entertainment Contents Business

WORLD CLUB Champion Football Intercontinental Clubs 2006-2007

©SEGA The game is made by Sega in association with Panini. ©Panini S.p.A. All Rights Reserved
FY2010
Pachislot Psalms of Planets Eureka SeveN

Pachislot and Pachinko Machine Business

Pachislot Psalms of Planets Eureka SeveN

©2005 BONES / Project EUREKA·MBS ©Sammy ©2009 NBGI
Pachislot SOUTEN-NO-KEN

Pachislot and Pachinko Machine Business

Pachinko CR SOUTEN-NO-KEN

©Tetsuo Hara & Buronson/NSP2001 , Approved No.SAG-309 ©Sammy
BORDER BREAK

Entertainment Contents Business

BORDER BREAK

©SEGA
MARZA ANIMATION PLANET

Entertainment Contents Business

MARZA ANIMATION PLANET INC.

FY2011
Kingdom Conquest

Entertainment Contents Business

Kingdom Conquest

©SEGA
SENGOKU-TAISEN

Entertainment Contents Business

SENGOKU-TAISEN

©SEGA
Jewelpod

Entertainment Contents Business

Jewelpod

© ’08, ’10 SANRIO / SEGA TOYS S・S /W・TX・JLPC
FY2012
Pachislot Hokuto No Ken

Pachislot and Pachinko Machine Business

Pachislot Hokuto No Ken SEIKIMATSUKYUSEISYUDENSETSU

©Buronson&Tetsuo Hara/NSP1983, ©NSP 2007 Approved No.YKA-105 ©Sammy
Sonic Generations

Entertainment Contents Business

Sonic Generations

©SEGA
StarHorse3 Season I A NEW LEGEND BEGINS

Entertainment Contents Business

StarHorse3 Season I A NEW LEGEND BEGINS

©SEGA
Phoenix Seagaia Resort

Resort Business

Phoenix Seagaia Resort

©PHOENIX RESORT CO.,LTD.
FY2013
Pachinko CR Hokuto No Ken 5 Hasha

Pachislot and Pachinko Machine Business

Pachinko CR Hokuto No Ken 5 Hasha

©Buronson&Tetsuo Hara/NSP1983, Approved No.YKA-105 ©Sammy
Pachislot CODE GEASS Lelouch of the Rebellion

Pachislot and Pachinko Machine Business

Pachislot CODE GEASS Lelouch of the Rebellion

©SUNRISE/PROJECT GEASS・MBS Character Design ©2006 CLAMP ©NAMCO BANDAI Games Inc. ©Sammy
Phantasy Star Online 2

Entertainment Contents Business

Phantasy Star Online 2

©SEGA
Ryu ga Gotoku 5: Yume,Kanaeshimono

Entertainment Contents Business

Ryu ga Gotoku 5: Yume,Kanaeshimono

©SEGA
maimai

Entertainment Contents Business

maimai

©SEGA
Tokyo JOYPOLIS

Resort Business

TOKYO JOYPOLIS

©SEGA
PARADISE CITY

Resort Business

PARADISE CITY

©WATG
FY2014
Pachislot Hokuto No Ken Chapter of Resurrection

Pachislot and Pachinko Machine Business

Pachislot Hokuto No Ken Chapter of Resurrection

©Buronson&Tetsuo Hara/NSP1983 ,©NSP2007 Approved No.YGL-126 ©Sammy
Pachislot Bakemonogatari

Pachislot and Pachinko Machine Business

Pachislot Bakemonogatari

©Nisioisin/ Kodansha, Aniplex Inc., SHAFT INC. ©Sammy
CHAIN CHRONICLE – Kizuna no Shintairiku

Entertainment Contents Business

CHAIN CHRONICLE – Kizuna no Shintairiku

©SEGA
Puyopuyo!! Quest

Entertainment Contents Business

Puyopuyo!! Quest

©SEGA
PERSONA

Entertainment Contents Business

ATLUS

SPACE PIRATE CAPTAIN HARLOCK

Entertainment Contents Business

SPACE PIRATE CAPTAIN HARLOCK

© LEIJI MATSUMOTO / CAPTAIN HARLOCK Film Partners
FY2015
CR Hokuto No Ken 6 Ken-ou

Pachislot and Pachinko Machine Business

Pachinko CR Hokuto No Ken 6 Ken-ou

©Buronson&Tetsuo Hara/NSP1983 ©NSP2007, Approved No.YDA-108 ©Sammy
Pachislot SOUTEN-NO-KEN 2

Pachislot and Pachinko Machine Business

Pachislot SOUTEN-NO-KEN 2

©Tetsuo Hara&Buronson/NSP2001, Approved No.YKU-127 ©Sammy
Yowamushi Pedal

Entertainment Contents Business

Yowamushi Pedal GRANDE ROAD

© Wataru Watanabe (Akitashoten) 2008/Yowamushi Pedal GR Film Partners 2014 All Rights Reserved
FY2016
Pachislot Hokuto No Ken Tomo

Pachislot and Pachinko Machine Business

Pachislot Hokuto No Ken Tomo

©Buronson&Tetsuo Hara/NSP1983 ©NSP2007, Approved No.YFC-128 ©Sammy
Pachinko CR Shin Hokuto Muso

Pachislot and Pachinko Machine Business

Pachinko CR Shin Hokuto Muso

©Buronson & Tetsuo Hara/NSP 1983 Approved No.KOJ-111 ©2010-2013 KOEI TECMO GAMES CO., LTD. ©Sammy
Hortensia SAGA

Entertainment Contents Business

Hortensia Saga

©SEGA / f4samurai
Detective Conan Sunflowers of Inferno

Entertainment Contents Business

Detective Conan Sunflowers of Inferno

©2015 GOSHO AOYAMA/DETECTIVE CONAN COMMITTEE All Rights Reserved
SICBO BONUS JACKPOT

Entertainment Contents Business

SICBO BONUS JACKPOT

©SEGA SAMMY CREATION INC.
Jewelwatch

Entertainment Contents Business

Jewelwatch

©’08, ’15 SANRIO / SEGA TOYS S・S / TX・JLPC

Strength ofSEGA SAMMY Group

01

Intellectual Capital(Intellectual Properties)

Management resources underpinning sustained growth are intellectual properties that SEGA Holdings Co., Ltd., and Sammy Corporation have accumulated during their long histories, major intellectual properties licensed from third parties, and the expertise to exploit intellectual properties.

02

Human Capital(Personnel)

Personnel create new intellectual properties and maximize their value. The 3,000-plus developmental personnel working in the Group are the source of its competitiveness.

03

Financial Capital

Because creating hit products is important in the entertainment industry, financial soundness and the cash generation capabilities of the Pachislot and Pachinko Machine Business segment are major advantages enabling the Group to win out against competitors.

Lateset FinancialResults

Financial Results of FY 2016 are described

Consolidated Net Sales of SEGA SAMMY Holdings

Consolidated Net Sales of SEGA SAMMY Holdings
graph
graph
395.5
321.4
378.0
366.8
347.9
373.0
58.3
19.0
38.5
17.4
17.6
28.0
Consolidated Net Sales of SEGA SAMMY Holdings

Results Highlights

(JPY Billion) FY Ended March 2015 FY Ended March 2016 Change(%)
Sales 366.8 347.9 - 5%
Operating Income 17.4 17.6 1%
Ordinary Income 16.8 16.4 - 2%
Profit attributable to owners of parent - 11.3 5.3

Segment Results

Pachislot
Pachinko

Entertainment
Contents

Resort

Other
Elimination

-4.2

+3.6

+0.5

+0.3

Pachislot Pachinko
Profits decreased due to decrease in unit sales impacted by the regulations on Pachislot and Pachinko machines
Entertainment
Improved profitability of those other than digital game software field due to the effects of cost reduction
Resort
Loss decreased through efforts to enhance facility operating capabilities

Future ofSEGA SAMMY Group

Contains description of business plans for the SEGA SAMMY Group as a whole and each business segment

Business Plans/Financial Trends

Pachislot
Pachinko

Entertainment
Contents

Resort

Other
Elimination

-4.2

+3.6

+0.5

+0.3

Pachislot
Pachinko

Entertainment
Contents

Resort

Other
Elimination

+6.1

+5.3

-0.7

-0.3

FY Ending March 2017 Forecasts
Pachislot Pachinko
Profit ratio is expected to take a temporary downturn due to the introduction of new parts
Entertainment
Profitability is forecasted to improve through focusing on major titles in the digital game software field
Resort
Amortization burden will temporarily increase due to large-scale repair

Steps of Structure Reform

FY2015 Phase of Cost Structure Reform Reduce fixed expenses by 6 billion yen per annumFY2016 Phase of Business Structure Reform Sort businesses (invest management resources effectively)FY2017 Phase of Implementation - Toward growth pathFY2015 Changing mindsets

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