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SEGA SAMMY
Group Mission

SEGA SAMMY has established a Mission Pyramid, shared across the Group, to guide the business activities of SEGA and SAMMY and other group companies. The Mission Pyramid consists of Value (Mindset/DNA), Mission (Raison d’être), and Vision (Ideal self). The Group is striving to ensure that all its employees clearly understand the Mission Pyramid and work together to enhance corporate value.

グループ各社の事業の指針となるミッションピラミッド

Message from Top

President and Group CEO, Representative Director Haruki Satomi

Our new medium-term plan will guide the Group in building economic and social value.

President and Group CEO, Representative Director
Haruki Satomi
View the message
from top.
グループ各社の事業の指針となるミッションピラミッドグループ各社の事業の指針となるミッションピラミッド

Vision

SEGA SAMMY Group has established a new long-term vision which set the fiscal year ending March 2030 as a goal. We set ”Beyond the Status Quo -Breaking the Current Situation and Becoming a Sustainable Company-” as a goal of medium-term plan for the first three years of that pathway and while push forward the key strategies for each business, we also proceed the shift to the management system based on capital efficiency. Also, we have conducted a fundamental review of our financial strategy along with them and revised our shareholder return policy.

Click here for
the mid-term plan

ESG/SDGs

We have redefined the materiality of the SEGA SAMMY Group to reaffirm the value of the experiences that move the heart the Group provides through each of its business areas,
and to guide our efforts to realize sustainable solutions to social issues and enhance corporate value. The newly defined materiality includes five categories: the environment,
addiction, people, products and services, and governance.

グループにおけるマテリアリティグループにおけるマテリアリティ
For those who would like to know
more details

History of SEGA SAMMY

The SEGA SAMMY Group was formed in October 2004 through the management integration of SEGA, a creator of wellknown innovative products, and Sammy, a developer of various industry-first products. Since the management integration, SEGA SAMMY Group companies have continued to offer experiences that move the heart for consumers and create new experiences through the full-scale entry into the Resort Business in 2012 and other initiatives.

SEGA
1960Established
  • SEGA メガドライブ
    1988
    Mega Drive
    Launched the "Mega Drive" home video game console powered by a high-performance 16-bit CPU©SEGA
  • SEGA バーチャファイター
    1993
    Virtua Fighter
    Started rolling out "Virtua Fighter", a world first 3D computer graphics (CG) fighting game©SEGA
  • SEGA ドリームキャスト
    1998
    Dreamcast
    Launched "Dreamcast", the industry’s first home video console with internet connectivity©SEGA
SAMMY
1975Established
  • Sammy アラジン
    1989
    ALADDIN
    Launched "ALADDIN", the industry’s first single-bonus hitter pachislot machine©Sammy
  • Sammy 獣王
    2001
    Beast King
    Launched "Beast King", a pachislot machine with assist time (AT)©Sammy
  • Sammy パチスロ北斗の拳
    2003
    Pachislot Hokuto No Ken
    Launched "Pachislot Hokuto No Ken", which set an unprecedented sales record unbeaten to this day©Buronson & Tetsuo Hara/NSP 1983  ©Sammy
セガサミー コーポレートロゴ
2004Management Integration
  • 2005
    龍が如く
    Ryu ga Gotoku
    Launched "Ryu ga Gotoku", the first title in a blockbuster series of home video games©SEGA
  • 2008
    Pachinko CR Hokuto No Ken
    Launched "Pachinko CR Hokuto No Ken", the Company’s best-selling pachinko machine by number of units©Buronson & Tetsuo Hara/NSP 1983
    ©NSP2007, Approved No. SAE-307
    ©Sammy
    ぱちんこCR北斗の拳
  • 2009
    パチスロ 交響詩篇エウレカセブン
    Pachislot Psalms of Planets Eureka Seven
    Launched Pachislot Psalms of Planets Eureka Seven, which introduced new gameplay characteristics into No. 5 models©2005 BONES/Project EUREKA
    ©Sammy ©BNEI
  • 2012
    PHANTASY STAR ONLINE 2
    Started distribution of PC online RPG "PHANTASY STAR ONLINE 2"©SEGA
    ファンタシースターオンライン2
    Phoenix Seagaia Resort
    Made PHOENIX RESORT CO., LTD., a wholly owned subsidiary©Phoenix Resort
    フェニックス・シーガイア・リゾート
  • 2016
    ペルソナ5
    Persona 5
    Launched home video console game Persona 5©ATLUS ©SEGA All rights reserved.
  • 2017
    PARADISE CITY
    Opened PARADISE CITY, South Korea’s first integrated resort©PARADISE SEGASAMMY Co., Ltd. All rights reserved.
    PARADISE CITY
  • 2020
    ソニック・ザ・ムービー
    Sonic The Hedgehog
    Released the Sonic the Hedgehog movie©2020 PARAMOUNT PICTURES AND SEGA OF AMERICA, INC. ALL RIGHTS RESERVED.
©Sammy
Copyright © SEGA SAMMY HOLDINGS INC. All Rights Reserved.