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Business Summary
Strength

Business Summary

SEGA SAMMY Group has established unique positions in each of its three pillars of business: Entertainment Contents Business, Pachislot and Pachinko Machines Business, and Resort Business. We will deliver new added value globally by creating synergy among the segments.

Entertainment Contents Business

The Group aims to grow its business and maximize profits by expanding globally, particularly within the Consumer Games area by generating content such as games for video game consoles, PCs, and smartphones by utilizing SEGA’s unparalleled development capabilities, which have been launching innovative products across a wide range of business areas.

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Pachislot and Pachinko Machines Business

In the Pachislot and Pachinko Machines Business, the Group is developing pachislot and pachinko machines, games for PCs and smartphones that use pachislot and pachinko content, and gaming equipment for casinos.

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Resort Business

Having started with Phoenix Seagaia Resort, SEGA SAMMY has continued to offer out-of-the-ordinary experiences that move the heart of facility users through the development and operation of South Korea’s first integrated resort, PARADISE CITY. The Group will also pursue investment possibilities in the gaming area as a whole, including opportunities for entry into the integrated resort business in Japan and overseas as well as overseas online casino and sports betting.

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A variety of movie contents including product promotion movies are available.

Official YouTube Channel

SEGA SAMMY GROUP

SEGA

Sammy Channel

Phoenix Seagaia Resort

PARADISE CITY

Strength of SEGA SAMMY

01 Wide range of business domains

The Group has been developing business which spanning a wide range of entertainment domains, and has growing its various business areas while seizing diverse profit opportunities and hedging risks.

©2024 GOSHO AOYAMA/DETECTIVE CONAN COMMITTEE All Rights Reserved
©SEGA
©SEGA
©ATLUS. ©SEGA. All rights reserved.
©SEGA FAVE
©Buronson & Tetsuo Hara／COAMIX 1983, ©COAMIX 2007 Approved No.YGS-124　©Sammy
©2017-2021 BONES/Project EUREKA MOVIE ©Bandai Namco Sevens Inc. ©Sammy

©Phoenix Resort

02 A Robust Financial Foundation

Many of the Group’s businesses are “hit-making businesses,” in which continuous investment in development is required to generate hit titles, and the presence or lack of a hit has a significant impact on earnings. Financial stability and cash flow generated by the Pachislot and Pachinko Machines Business and other segments underpin stable development investment, and are also the foundation that enable the Group to continue doing business in pursuit of future growth, even amid harsh operating conditions.

03 Hit-Making Power “Innovative DNA”

Throughout its history, the SEGA SAMMY Group has produced numerous hits. These kinds of hits become our IPs* and they are not limited to a single medium, but spread across a wide range of fields such as pachislot, pachinko, consumer games, amusement machines, animation, and toys.

*IP: Intellectual property

Sonic the Hedgehog series

Sonic the Hedgehog, SEGA’s iconic IP, appeared in 1991 as a high-speed action game in which Sonic runs through game stages, passing through various ups and downs and loops at the speed of sound. This innovative IP continues to win the hearts of users around the world. The live-action movie Sonic the Hedgehog, released in 2020, was a huge hit worldwide.

Cumulative number of units in series

Over1.66billion

(Units and downloads*), (Full games and F2P total)*Including F2P title downloads

Product1

Sonic Frontiers / ©SEGA
Product2

Sonic Origins Plus / ©SEGA

Hokuto No Ken series

The initial "Pachislot Hokuto No Ken" machine boasts the largest sales volume ever in the pachislot market, with cumulative sales of approx.620,000 units. Series subsequent machines have continued to be hits and leads the pachislot and pachinko market.In 2019, it was expanded into smartphone title as well.

Cumulative number of units in series

Over8.54million

（Units and downloads）(pachislot and pachinko machines, full games, F2P and amusement machines total)

Like a Dragon (Ryu ga Gotoku) series

The IP that showcases “SEGA innovation,” Ryu ga Gotoku (original version of “Like a Dragon”) introduced a novel concept to the gaming scene in 2005. The game has garnered tremendous support due to its one-of-a-kind gameplay that features a huge red-light district full of reality, the drama of the hot men who live there, and exhilarating battles and has been a huge hit ever since to date.

Cumulative unit sales:

Approx.21.3million

(Units) (Full games total)

Persona Series

“Persona” is a coming-of-age RPG that takes place in modern-day Japan, revolving around a group of high school students who awaken to a power known as ‘Persona’ as they confront mysterious rumors, urban legends and other occult incidents and grow. Its unique characters and settings, stylish music and sympathetic storyline have kept many fans enthused all over the world.

Cumulative unit sales:

Approx.17.7million

(Units) (Full games total)

Beast King series

The first "Beast King" title was released in 2001. This was the machine that set off the AT* machine boom, which is a central chapter in the history of pachislot machines. With its “Savannah Chance,” the innovative, medal-increasing gameplay that overturned conventional concepts of pachislot, Beast King attracted a wide range of fans and became a huge hit, generating sales of 140,000 units. Subsequent series have continued to evolve and continue to attract users even today.

*Models equipped with assist time functions.

Cumulative unit sales:

Approx510Kunits

(Pachislot and pachinko machines and amusement machines total)