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History of SEGA SAMMY Group

  • SEGA SAMMY HOLDINGS INC.
  • Before Business Integration (SEGA)
  • Before Business Integration (Sammy)

SEGA CORPORATION

1951
  • Founded
1960
  • Incorporated (Company name: Nihon Goraku Bussan Co., Ltd.)
  • Developed SEGA 1000, first domestically produced jukebox.
1964
  • Implemented absorption merger with Nihon Kikai Seizo Co., Ltd.
  • Started production of amusement arcade machines.
1965
  • Implemented absorption merger with Rosen Enterprises, Inc.
  • Started operation of amusement centers.
  • Changed company name to SEGA ENTERPRISES LTD.
1966
  • Periscope became a worldwide hit.
1969
  • Acquired by U.S. conglomerate Gulf & Western Industries Inc.
1983
  • Launched SG-1000 8-bit home video game platform.
1984
  • Became a member of the CSK Group following capital participation by the CSK Group.
  • Established Sega Europe Ltd. as a marketing base for amusement arcade machines in Europe.
1985
  • Established Sega Enterprises Inc. (U.S.A.) as a sales base for amusement arcade machines in the United States.
  • Launched Hang On, the world's first force feedback game.
  • Launched UFO Catcher.
1986
  • SEGA of America, Inc., established as sales base for home video game platforms in the United States.
  • Registered stock on over-the-counter (OTC) market.
1988
  • Listed stock on the second section of Tokyo Stock Exchange.
  • Launched Mega Drive 16-bit home video game platform.
1990
  • Listed stock on the first section of Tokyo Stock Exchange.
  • Launched R-360, the world's first amusement arcade machine that could rotate 360 degrees in all directions.
1991
  • Launched first title in the Sonic the Hedgehog series.
1992
  • Launched Virtua Racing, a full polygon amusement arcade machine.
1993
  • Launched Virtua Fighter, the world's first amusement arcade 3D computer graphics fighting game.
1994
  • Launched SEGA Saturn 32-bit home video game platform.
1995
  • Launched Print Club with ATLUS Co., Ltd.
  • Split off logistics services division form SEGA to establish Sega Logistics Service Co., Ltd.
1996
  • Opened TOKYO JOYPOLIS rooftop theme park in Tokyo's Odaiba area.
  • Launched first title in Sakura Taisen series of home video games.
1998
  • Launched Dreamcast home video game platform.
1999
  • Launched first title in DERBY OWNERS CLUB series of amusement arcade game machines.
2000
  • Changed company name to SEGA CORPORATION.
  • Launched Fantasy Star Online, the first networked role-playing game (RPG) for home video game platform.
2002
  • Opened first location for darts bar Bee SHIBUYA.
2003
  • Launched The King of Beetles "MUSHIKING", the world's first kids' card game.

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