Market Data:Entertainment Contents


Market Data in PDF format available

Entertainment Contents Business Market

Digital Game Area

  2005 2016
Market Size ¥128.2 billion ¥1,080.6 billion
Source: Famitsu Game White Paper 2017
Competition is becoming fierce because an extremely wide group of companies is entering the market, including conventional major vendors of video games, new vendors, and Internet-related companies. Whether or not a company has hit titles changes its presence in the industry significantly. Also, the introduction of devices with advanced performance is driving the production of high-end content.

Packaged Games Area

  2005 2016
Market Size ¥290.7 billion ¥182.4 billion
Source: Famitsu Game White Paper 2017
Platform trends, the emergence of oligopolies comprising vendors with abundant funds, and changes in player preferences affect competitive conditions. In recent years, technological advances, such as the spread of broadband and smartphones, have affected the area.

Amusement Machine Sales Area

  2005 2016
Market Size ¥199.2 billion ¥156.9 billion
Source: JAIA, Amusement Industry Survey 2015
Factors affecting earnings
Amusement center operators’ investment capacity affects market conditions directly.

Amusement Center Operations Area

  2005 2016
Market Size ¥682.4 billion ¥433.8 billion
Source: JAIA, Amusement Industry Survey 2015
Factors affecting earnings
In addition to changes in consumption trends and player preferences, the appeal of amusement centers affects market conditions.

Animation and Toys Area

  2005 2016
Animation Market Size ¥233.9 billion ¥252.0 billion
Source: Media Development Research Institute Inc.
The downloading of content mainly to PCs and smart devices and Japanese animation hits at movie theaters have driven expansion of the animation market in recent years.
  2005 2016
Toy Sales Market Size ¥705.3 billion ¥803.1 billion
Source: Japan Toy Association
Despite Japan’s declining birthrate, conditions in the toy sales market remain favorable as major hit characters and mainstay products drive growth.

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