Co-Sponsoring Sport Events and Support Activities

The unpredictability of the results of sport events produces drama and provides dreams and excitement to both spectators and athletes. Sometimes serving as an aspiring goal and other times as a health and entertainment partner in our daily lives, sports contribute to building the character of the people involved and constitute an indispensable part of our lives. The SEGA SAMMY Group considers sports a pivotal vehicle to convey our corporate philosophy of "Providing dreams and excitement to people throughout the world," leverages them in business activities, manages its sports clubs, including the baseball and actively co-sponsors a variety of sports events. The SEGA SAMMY Group intends to continue its efforts for the development of sports culture.


Aiming to share dreams and excitement with our customers, the SEGA SAMMY Group has established baseball, club. Through the management and activities of the club, the Group strives to contribute to society at large.


SEGA SAMMY Group has cosponsored "KONDO RACING Team" that has entered car race to boast of high popularity in Japan "The Super GT Series", "Formula NIPPON".

Support for Japanfs national Para-Nordic skiing team of handicapped person

The SEGA SAMMY Group provides ongoing support to Japanfs national Para-Nordic skiing team with the Ski association of Japan for the Disabled, a specified non-profit corporation, as its parent organization.
Athletes of Japanfs national Para-Nordic skiing team competed at the Sochi 2014 Paralympic Games, winter tournament held in March, 2014.


SEGA SAMMY CUP Golf Tournament

The best-ever golf entertainment presented by the SEGA SAMMY Group.
The tournament will be held at The North Country Golf Club in Chitose, Hokkaido from July 6th to July 9th, 2017.