Top Message

SEGA SAMMY continues to deliver unique value through entertainment filled with hopes and dreams.

Our social responsibility is to create entertainment.

As stated in our Management Philosophy, the SEGA SAMMY Group is committed to providing entertainment filled with dreams and excitement to people throughout the world.

Providing enjoyment and excitement as well as dreams and inspirations across the world by virtue of knowing everything about entertainment defines the significance and value of our Group. Under the Management Philosophy, each of us steadfastly endeavors to produce entertainment with the belief that creating this social value is the CSR that the public has come to expect of the Group.

We continue to reform our business structure as a perpetual innovator.

The SEGA SAMMY Group has delivered innovative entertainment that has never been seen before by the industry or anywhere in the world. However, we must constantly innovate to provide entertainment that consistently exceeds societal expectations during a time when the forms of entertainment are diversifying along with multiplying social expressions. We are determined to reform our business structure in order to meet this demand. To be more specific, we intend to realize mid- and long-term growth by further advancing our core businesses, Pachislot and Pachinko Machines, Entertainment Content and Resorts, and thereby enhance the synergies among them, while laying out a framework for more intensively concentrating on nurturing digital games and other new fields as well as our integrated resort business. People the world over will continue to be our target customers, and we will do our best to provide every generation with high-quality entertainment. We will work hard to establish a more powerful presence in all of our business fields with the goal of becoming the worldfs No. 1 multi-dimensional entertainment company.

Our human resources are the source of our growth.

The SEGA SAMMY Group has produced a number of intellectual assets, which have long served as our golden source of new entertainment value. Intellectual property cannot be created or maximized without human capital. We therefore position our human resources, all of whom are filled with ideas, passion and energy for delivering the entertainment of tomorrow, as our most important management asset in support of the Groupfs continuous progress. Therefore, we intend to be a company in which they can be proud to work for. We recruit individuals with varied personalities and place them in the most suitable jobs. We provide training for acquiring the skills for flexibly and quickly responding to ever-changing demand, and we strive to continually enhance the Groupfs work environment to maximize performance. And as we further solidify our foundation for sound corporate management through systems for corporate governance and compliance, we are vigorously devoted to establishing a free-spirited, creative corporate culture.

We achieve sustainable growth in harmony with society.

Hopes and dreams enable individuals and society to surmount the hardships they face, and entertainment has the power to create hopes and dreams. The SEGA SAMMY Group has presented entertaining events to those living in disaster-stricken areas to help them regain their smiles and high spirits, with our belief that these activities are part of our social responsibility as an entertainment company. The growth of the SEGA SAMMY Group has depended on its relationships with stakeholders, who are now spread across the globe. We signed on to the United Nations Global Compact in April 2014 to demonstrate our agreement with international ethics and sense of value, which resonates through activities that bring joy and underpins our intention to continue these activities. As a signatory to the pact, we declare our commitment to the responsibilities and roles for realizing a sustainable global society. The SEGA SAMMY Group is proud and confident in its ability to provide entertainment for future societies under the banner of sustainability. We will keep generating value that enriches peoplefs lives and refreshes their energy for the future, and we will continue to play our part in filling society with hopes and dreams.

President and CEO and COO Hajime Satomi

Chairman and CEO (Representative Director)

Hajime Satomi

Hajime Satomi

Our Policy on CSR

-Committed to corporate growth, social worth, and continuing to earn respect-

Any growth of the SEGA SAMMY Group must happen within the context of societyfs development and in close relationship to our stakeholders. Practicing corporate social responsibility, or CSR, is something we do as a member of society. CSR in itself is not an extraordinary or difficult endeavor. It simply involves establishing a Group Management Philosophy and practicing it day to day.

We support the sustainable development of society by following the law and social norms, generating a stable and appropriate profit, and paying taxes and dividends. These, however, are not enough. As a good corporate citizen, the SEGA SAMMY Group tackles global environmental problems and social problems (such as human rights) by taking a global point of view, and at the same time we create many benefits for our local communities.

Ifm proud of our many Group employees who actively volunteered after the Great East Japan Earthquake of 2011. During the reconstruction efforts, they put on a variety of events in the affected areas to give people courage and strength. Thanks to them, I rediscovered the significance of the entertainment business and was particularly impressed with how much these employees grew. Going forward, we will not only take social initiatives, but also contribute to society in a range of forms through our business and our response to the environment.

1. Contributing through Our Business

Humans need more than just food, clothing, and shelter to live. A dynamic life requires play and fun, which is what entertainment is all about. Our goal and the role society expects of us is to bring enrichment, fulfillment, vitality for tomorrow, and other such values to peoplefs daily lives by providing entertainment that delivers smiles, joy, dreams and excitement to people throughout the world. We are conscientious at all times in offering safe, high-quality products and services and to develop and offer products and services that help to solve societyfs problems through entertainment. We will moreover work with our Group companies, related industry groups, and others to encourage the sound development of young people and create appropriate environments for play and pastimes.

2. Social Initiatives

As good corporate citizens, the Group as a whole and its individual companies and workplaces maintain an active dialogue with members of the community and take initiatives to benefit society. Such initiatives also encourage each employee to grow and unify us in our aspiration for a stronger Group.

3. Environmental Response

Climate change, resource depletion, and poverty are among the many problems we face on the global scale. The business activities of an enterprise inevitably have some impact on the environment. There is so much more we can do, as a Group and as individuals, than just comply with laws on pollution prevention, waste processing and the like. Our Group employees therefore will think about and act on what they can do to benefit the environment, by saving energy, recycling, or reducing consumables use.

4. Corporate Governance

Corporate governance, including compliance and risk management, is utterly crucial. The SEGA SAMMY Group is ensuring corporate management soundness, transparency, and efficiency by instilling our Management Philosophy, developing compliance awareness, and strengthening our legal compliance and internal control systems.

We moreover create healthy workplace environments, respect human rights, and show no tolerance for discrimination. Our purpose is to build a corporate culture where each employee can engage his or her creativity and challenge-taking spirit. Along with this, we maintain fair and impartial relationships with our suppliers and work together with them as partners.

5. Economic Responsibility

The SEGA SAMMY Group views our business with a global perspective in our efforts to ensure sustained growth and to maximize enterprise value. Additionally, we enhance management transparency and meet the expectations of our shareholders and society through fair and timely disclosure and appropriate returns on profits.

The SEGA SAMMY Group can do more than grow for its own sake. We will strive to achieve strong, continuous growth by actively exploring new fields in a way that contributes to the invigoration of the overall Japanese economy and to the sustainable development of the world.

At the same time, we need to realize that any expansion of our Groupfs services and business will necessarily affect our stakeholders and society in a significant way. We must therefore renew our awareness of such circumstances and our responsibility, and fulfill our CSR in a manner as befits the SEGA SAMMY Group, to ultimately become a corporate group that is committed to corporate growth, social worth, and continuing to earn respect.