History of SEGA SAMMY Group

Sammy Corporation

  • 1975

    • Split off manufacturing and marketing divisions for amusement arcade machines from Satomi Corporation (established in 1947) and established Sammy Industry Co., Ltd.

  • 1978

    • Opened factory in Itabashi-ku, Tokyo.

    • Began full-scale game machine development in response to growing popularity of Invader games.

  • 1981

    • Joined Nichidenkyo, a pachislot industry association.

    • Established sales subsidiary Sammy Sales and Marketing Co., Ltd., in Osaka.

  • 1982

    • Began sales and marketing of pachislot machines.

    • Launched EMPIRE pachislot machine.

  • 1989

    • Moved factory to Sayama, Saitama Prefecture.

    • Began sales of Aladdin single-bonus hitter pachislot machine.

  • 1990

    • Began development and sales of game software.

  • 1991

    • Implemented absorption merger with Sammy Marketing Co., Ltd.

    • Moved head office to Toshima-ku, Tokyo.

  • 1995

    • Began sales of pachinko machines.

    • Launched CR Gold Rush pachinko machine.

  • 1997

    • Opened directly managed amusement center, Sammy's Street 156, in Sagamihara, Kanagawa Prefecture.

    • Changed company name to Sammy Corporation.

    • Launched Ultra Seven, the first pachinko machine to utilize characters.

  • 1998

    • To reinforce sales and distribution, moved Sapporo Branch to newly completed corporate-owned building in Sapporo, Hokkaido Prefecture, which is also a logistics center.

    • Opened directly managed amusement center, Sammy's Street 118, in Oji Kita-ku, Tokyo.

    • Launched Ultra Man Club 3 pachislot machine with CT functions.

  • 1999

    • Registered stock on OTC market.

    • Launched GeGeGe No Kitaro, the first pachislot machine equipped with an LCD.

  • 2000

    • Opened nine sales offices across the country to bolster sales and marketing of pachinko and pachislot machines.

    • Entered business alliance with K. K. Aristocrat Technologies for the manufacture of pachislot machines.

    • Made RODEO Co., Ltd. (formerly Barcrest Co., Ltd.), a subsidiary.

    • Made Dimps Corp., a digital content developer, a subsidiary.

    • Launched GeGeGe No Kitaro SP pachislot machine.

  • 2001

    • Began OEM supply to K. K. Aristocrat Technologies.

    • Listed stock on the first section of Tokyo Stock Exchange.

    • Participated in the establishment of JOYCO SYSTEMS CORPORATION, for the development of pre-paid systems equipment for pachinko and pachislot machines.

    • Completed Kawagoe Factory.

    • Established Sammy Design Co., Ltd., as a subsidiary of Shuko Electronics Co., Ltd.

    • Began operation of the official i-mode site, Sammy 777 Town.

    • Launched Juoh pachislot machine with AT functions.

  • 2002

    • Established American Depositary Receipt (ADR) program.

  • 2003

    • Launched King Camel pachislot machine with dream reel offering diverse reel action.

    • Launched Hokuto No Ken pachislot machine, which set a new record for unit sales.

  • 2004

    • Launched CR Mojuoh pachinko machine, with selection system.

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