- HOME＞
- PRESENT Wellspring of Ideas: Personnel
Creative personnel are the source of the SEGA SAMMY Group's competitiveness as a comprehensive entertainment company. We believe personnel who have numerous original ideas for tomorrow's entertainment and a strong appetite for challenges are the most important management resource for sustaining growth. With this in mind, we have developed a wide range of systems to keep the motivation of such personnel high and give full play to their abilities.
In pursuing exciting games, Sammy's development never cuts corners. This goes for video, sound, design, and specifications. We are particularly fastidious about novelty. We seek gameplay and designs that will differentiate our machines from all competing products. Never forgetting Sammy's reputation for novelty, I want to create products that appeal to pachinko hall operators and players and build the industry's No. 1 product lineup and brand.
Sammy has an open culture that allows personnel to develop games that they really think are exciting. In creating entertainment, there is no correct answer. Rather, I always focus on making my particular style the correct answer and having the confidence to develop products that I think are exciting. I intend to continue working hard so that I become indispensable to the industry's development. One day, I want to create another machine on a par with Pachislot Hokuto No Ken.
To fulfill its mission as a leading manufacturer of amusement arcade machines, SEGA focuses on product development that makes maximum use of its comprehensive development capabilities. These include not only game software but also online services and mechatronics. Anyone can enjoy our games. However, different formats, such as amusement arcade machines or handheld game terminals, call for different types of gameplay. With this in mind, I want to tailor products that fit the needs of each format exactly and thereby create hits.
Creating completely new games and original intellectual properties and evolving them diversely to meet current needs has always been SEGA's forte. Our division's area of responsibility includes Sonic the Hedgehog and Puyopuyo!!, both of which are 22 years old. Nevertheless, by continuing to roll out games for smartphones and new titles, we ensure many players are still enjoying these intellectual properties to this day. Furthermore, the evolution of games is never ending. As society's needs and players' preferences change, I want to continue catering to them through games that surprise and captivate.
