Having launched many industry-first and world-first products, SEGA CORPORATION (currently SEGA Games Co., Ltd.) and Sammy Corporation integrated their management to form a comprehensive entertainment corporate group—the SEGA SAMMY Group. Using this innovative DNA as its core competence, the Group creates new entertainment tirelessly in a wide spectrum of areas.

Business Model

As a holding company, SEGA SAMMY HOLDINGS INC. prepares Group management strategies encompassing the whole entertainment area, supports individual businesses' implementation of strategies, controls business management mainly through cash management, and ensures that financial capital, intellectual capital, human capital, and other management resources are allocated optimally.