ESG

We will realize true sustainability
as a corporate group.

Haruki Satomi
President and Group COO (Representative Director)
SEGA SAMMY HOLDINGS INC.

Realizing Our Essential Value

In recent years, nations have been taking steps focused on shared international objectives under the banner of the SDGs (Sustainable Development Goals). At the same time, society is increasingly looking to companies to help address worsening social issues. Moreover, as investment in environmental, social, and governance (ESG) initiatives rises, society expects companies to conduct business management that emphasizes ESG factors and proactively discloses related information. As a corporate group that is a member of international society, we have a strong sense of our obligation to benefit society.
The SEGA SAMMY Group has made clear its commitment to fulfilling responsibilities and roles in international society by becoming a signatory to the United Nations Global Compact (UNGC) and is steadily advancing initiatives to these ends. In a wide range of business fields, we are promoting environment-friendly design and reducing energy consumption. For example, one of our business strategies is to simultaneously lower environmental burden and improve profitability by increasing the number and percentage of reused components in our products. Also, primarily in business areas where we have fabless business models, we undertake rigorous supply chain management based on such principles as the elimination of child labor and forced labor.
Other initiatives include our ongoing support for restoration of areas damaged by the Great East Japan Earthquake. We not only provide food, clothing, and housing but also morale-boosting support that we are particularly qualified to offer as a comprehensive entertainment corporate group. Through such activities as restoration support events that leverage our entertainment content, we will continue providing moving experiences to many people in areas that need help.
Further, we have confirmed that the aims of our existing initiatives coincide with the aims of 13 of the 17 SDGs. In relation to ESG information, the Group will strengthen disclosure and actively increase direct dialogues so that shareholders and investors can assess the Group’s business management in light of long-term perspectives.
To heighten the effectiveness of such initiatives and ensure their continuity, we will carefully analyze and respond to such emerging trends as the emphasis on SDGs and ESG factors. At the same time, we will implement initiatives that reflect our essential value so that they do not become formulaic or superficial. Through business activities based on its mission of continuing to create moving experiences and making life more colorful, the Group will earn recognition of its value from society and continue growing with it. In this way, we will realize true sustainability as a corporate group.

Focusing Efforts on Three New Themes

While continuing and strengthening existing initiatives, we will examine and implement concrete measures under the following three social issue-based themes, which we have identified as areas on which we should concentrate particular efforts.
The first theme is job satisfaction and diversity. The main focus of the Group’s work-style reforms is the achievement of a balance between work and private life. We want employees to have quality time outside of the office so that they do not lose their creative drive. Well-established measures that the Group has introduced to reduce long overtime work have produced tangible results. Our employees do between 80% and 90% less long overtime work than they did in 2014. Launched in April 2018, the Job Plus sideline job system aims to encourage innovation by enabling employees to experience work and acquire skills in areas beyond their regular jobs. Creative ideas are generated through exchanges among people with different ways of thinking. We want to develop a corporate culture that accepts diverse values and eliminates inequality arising from gender, age, religion, and any form of attribute or disability and which enables employees to draw on their individuality in their jobs. Using the consolidation of head office functions as an opportunity and with reference to seven policies relating to job satisfaction and inequality, each company will set goals reflecting its situation and prepare and take specific measures.
Our second theme is addiction. The World Health Organization has recognized gaming disorder as a condition that results from immersion in video games and which seriously impairs health. This disorder, along with addiction to pachinko and pachislot machines, are important issues that the Group needs to address sincerely. Accordingly, we want to implement initiatives that spread and increase awareness of addiction prevention measures.
The third theme is the super-aging society. We believe that our products and services can help elderly people maintain their well-being and provide them with opportunities for communication. We also want to increase the opportunities for elderly people who seek employment or reemployment.

Reflecting the SDGs

Responsible for action plans and other planning functions, the Group CSR Promotion Office is currently revising the Group CSR Charter and all other existing CSR policies in light of the SDGs. Further, the Group CSR Promotion Office will carefully analyze the 17 SDGs and their 169 associated targets, identify areas where the Group can contribute, and then create concrete action plans. We want to involve all employees in the implementation of these plans. Therefore, through in-depth dialogue with employees we will ensure that each employee understands the connection between business activities based on the mission pyramid* and the SDGs.
As the SEGA SAMMY Group mobilizes its collective strength to create a bright future for society and sustain growth in corporate value, we would like to ask our stakeholders for their continued support.

* The Mission Pyramid comprises specific strategies aimed at realizing a mission (raison d’être), a vision (ideal self), and a goal. This strategy pyramid was established to ensure the implementation of measures that are focused on fiscal 2020 and based on Road to 2020.