Leverage the distinctive characteristics of IP
to realize multi-channel sales (mobile devices, PCs, consoles)
Strengthen publishing and localization and aim
for simultaneous worldwide releases (Asia, Europe, the U.S.)
IP Portfolio
Relationship between IP
and Business Sustainability
IP are a wellspring of value creation. Entertainment companies possessing competitive IP are able to secure stable earnings, which in turn can be utilized to further increase the value of these properties. Accordingly, the competitiveness of entertainment companies hinges on their ability to generate new IP, discern the value of properties licensed from outside, and develop systems for protecting their IP.
Examples of Intellectual Properties Acquired through M&As
Examples of acquired intellectual properties
Examples of intellectual properties developed in-house
*1 SEGA CORPORATION acquired the rights in 1998. Figures for cumulative unit sales are the totals for titles that SEGA sold after acquiring the rights.
*2 Total for PHANTASY STAR ONLINE 2
*3 Including downloads of free-to-play titles
Examples of intellectual
properties licensed
from third parties
IP Strategy under Road to 2020
We have classified IP into four categories, and are utilizing IP strategically with a view to further business expansion.
Use More Intellectual Properties
