THE MANAGEMENT TEAM

A Message from the CEO

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By picking up the pace of reform and pursuing ambitious initiatives,we will shape the future of the SEGA SAMMY Group and entertainment.HAJIME SATOMI Chairman of the Board and Chief Executive Officer SEGA SAMMY HOLDINGS INC.

General Evaluation

Launching Countermeasures to Problems

In fiscal 2013, our business results were disappointing. We recorded lower revenues for the second consecutive year, and earnings were down significantly. Therefore, we would like to apologize to shareholders and other investors.

We see the postponement of the launches of mainstay pachislot machine titles—the cause of these unfavorable business results—as a serious problem. Accordingly, we have begun measures to address the concentration of new machine launches in the second half of fiscal years because it exposes us to the risk of business result fluctuations. Going forward, as we develop pachislot and pachinko machines, we will bear in mind the importance of balancing marketing periods. However, given that the commercialization of pachislot and pachinko machines takes about two years, the benefits of these measures will emerge from fiscal 2015 onward. In addition, while taking development costs into consideration, we intend to increase our preparedness for contingencies by exploring the development of supplementary machines to augment our development pipeline. A lack of major new titles led to lower revenues in the Amusement Machine Sales Business segment. With this kind of problem in mind, we will rigorously control the development of our product lineup over the medium term to standardize the timings of title launches and thereby stabilize earnings.

Fiscal 2013 Business Results

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THE MANAGEMENT TEAM

  • A Message from the CEO SEGA SAMMY HOLDINGS INC.HAJIME SATOMI
    • Fiscal 2013 Business Results Report
    • General Evaluation
    • Strengthening the Foundations of the Digital Game Business
    • Fiscal 2014 Plan
    • Medium-Term Growth Scenario
    • SEGA SAMMY Group Going Forward
    • Intellectual Property Strategy
    • Capital Policy
    • Conclusion
  • Interview with the COO SEGA CORPORATION NAOYA TSURUMI
  • Interview with the COO Sammy Corporation SHIGERU AOKI

PAST, PRESENT, AND THE FUTURE

PRESENT

  • Wellspring of Ideas: Personnel
  • Turning Ideas into Entertainment Value
  • Opinion from an Outside Director

FUTURE

  • Special Feature 1 Casinos and the SEGA SAMMY Group
  • Special Feature 2 Delivering Quality Games to Even More Customers