Aimed at improving profitability, the Consumer Business segment's decisive restructuring—which included rationalizing businesses in North America and Europe—has shrunk loss significantly. In conjunction with these efforts to strengthen profitability, the segment boldly redirected management resources toward such growth areas as PC online games and digital game content for SNS and smartphones. To win out in a market where fierce competition among innumerable companies is transcending industry boundaries, rapid decision-making is critical. For this reason, SEGA CORPORATION divested the main capabilities of its network business to establish SEGA Networks, Ltd., a wholly owned subsidiary, in July 2012. This has streamlined business processes by enabling the new subsidiary, responsible for the digital game content business, to make decisions autonomously. Furthermore, as a result of delegating more authority to SEGA's directors, decision-making throughout SEGA has become markedly faster. We believe significantly faster decisions to withdraw lackluster content and flexibly switch management resources to more promising content is a major achievement.

In another initiative, we acquired all of the shares of THQ Canada Inc., currently Relic Entertainment Inc., as well as some intellectual properties owned by its parent company, THQ Inc., in January 2013. Relic Entertainment has intellectual properties related to some millionselling games it has released mainly in North America and Europe. By working in tandem with Group company The Creative Assembly Ltd., this new company will enable the SEGA SAMMY Group to heighten its presence in the PC online game market significantly.