ADVANTAGE
ADVANTAGE1 Innovative DNA
While SEGA has brought the world exciting novelty, Sammy Corporation has actively incorporated leadingedge technology to realize mold-breaking gameplay. Integrating these companies and their distinctive types of innovative DNA gave birth to the SEGA SAMMY Group. We will further combine and leverage these traits to create value in the form of moving experiences that surpass customers’ expectations.
Innovation that conjures up
“something” from nothing
CREATION IS LIFE
DNA that creates entirely new entertainment
Innovation that maximizes
“something”
Always Proactive,
Always Pioneering
DNA that generates leading-edge gameplay and maximizes the value of intellectual properties
Innovative DNA
Continuing to create moving experiences
Innovating to conjure up “something” from nothing and maximize value
Combining the innovative DNA of SEGA and Sammy
ADVANTAGE2 Financial Foundations
The SEGA SAMMY Group is engaged in hit-product businesses in which hit products, or their absence, affect earnings significantly. The Group is able to prosper in this environment because its financial stability and the Pachislot and Pachinko Machine Business segment’s cash generation capabilities enable continuous investment to develop captivating new products and create businesses.
Financial Foundations Enabling Continuous Innovation
In a pachinko and pachislot machine market with a player population that continues to decline, whether or not manufacturers have the development capabilities to continuously provide machines that incorporate leadingedge components as well as the financial advantage to invest in such development is determining winners and losers. Similarly, amid the online game content market’s fierce competition, the winners are those companies with the intellectual properties, development personnel, and funds to release content in a wide range of genres continuously and rapidly. Furthermore, business conditions in the amusement machine sales and amusement center operations areas have entered a phase in which only companies with the advantage to market hit products continuously will enjoy the benefit of being industry survivors.
The SEGA SAMMY Group’s business portfolio is advantageous for stable and forward-looking investment because it includes the Pachislot and Pachinko Machine Business segment, which enjoys a strong market presence, as well as the amusement machine sales and amusement center operations areas, which have improved their profitability through cost structure reform. In particular, our ability to invest underpins efforts to create high-value-added titles and differentiate ourselves in the digital game area, where many competitors operate exclusively.
ADVANTAGE3 Points of Contact with Customers
Operating in an array of business fields gives the SEGA SAMMY Group extensive points of contact with customers. Consequently, the potential for creating new moving experiences through mutual use of the Group’s resources is significant.
Points of Contact with Customers?Supporting Continuous Innovation
The SEGA SAMMY Group conducts business activities in a wide range of entertainment fields, including pachislot and pachinko machines; digital games, packaged games, and other game content; amusement machines; amusement centers; animation and toys; and the integrated resort and resort complex industry. This expansive business portfolio ① presents an array of opportunities as pastimes diversify. Furthermore, a multifaceted business portfolio ② hedges the risk of volatile business conditions in a particular business field, thereby stabilizing earnings and enabling steady investment. Also, the Group ③ leverages individual intellectual properties through the multiple businesses of its portfolio, facilitating efforts to increase asset efficiency.
Regarding ③, we are stepping up multi-channel intellectual property rollouts that encompass mobile games, games for home video game consoles, and PC games. Also, we are promoting collaborations that include the amusement machine sales area.
Merits of numerous points of contact with customers
- Presents an array of opportunities
- Hedges the risk of volatile business conditions
- Leverages individual intellectual properties
