FROM MANAGEMENT INTEGRATION TO THE PRESENT DAY
Long-Term Trends in Business Conditions
egulatory Changes in the Pachinko and Pachislot Machine Market
- Pachinko and Pachislot Machine Player Population
-
2007 14.5 million2016 9.4 million
The pachinko and pachislot machine player population has remained on a long-term downward trend due to changes in the market environment resulting from regulatory changes.
Source: White Paper on Leisure Industry 2017
Contraction of the Amusement-Related Market
- Size of the Amusement-Related Market(Total of amusement machine and amusement center operations markets)
-
2007 \897.2 billion2015 \590.7
billion
The amusement-related market has continued to trend toward contraction due to the diversification of the leisure market as smartphones become more popular.
Source: JAIA, Amusement Industry Survey 2015
Structural Change in the Online Game Content Market
- Online Platform Game Content Market
-
2009 \233.2 billion2016 \1,080.6
billion
The market’s structure is transforming, with the focus increasingly shifting away from sell-out packaged games toward online game content, mainly games for smartphones and PCs.
Source: Famitsu Game White Paper 2017
Strengthening
- Shift from Reliance on Pachislot Machines to Balanced Portfolio (Net sales breakdown)
Our pachislot and pachinko machines have achieved a strong presence in their markets, and we have made progress in bolstering our business structure.
Rationalizing
- Optimizing Amusement Center Portfolio (domestic)
-
2005 4772017 191
- Streamlining the Number of Titles (packaged games)
-
2008 802017 26
We have been rightsizing businesses in shrinking markets, such as those in the amusement center operations and the packaged games areas.
Refocusing Management Resources
- Sales Growth in the Digital Game Area
-
2013 \ 29.7
billion2017 \ 47.3
billion
We have advanced business structure changes by concentrating management resources in the digital game area and the Resort Business, which we view as growth businesses.