THE VALUE CREATION PROCESS

The value creation process that translates moving experiences into corporate value

Based on its mission and reason for existence, namely continuing to create moving experiences and making life more colorful, the SEGA SAMMY Group will leverage three major advantages: innovative DNA, financial foundations, and points of contact with customers to provide customers of all businesses with moving experiences.

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Value Creation from the Viewpoint of Shareholder Value

By raising profitability through the provision of added value that goes beyond customers’ expectations and by fulfilling our social responsibility as an entertainment company, we will increase capital productivity and reduce capital cost. In this way?by providing value to all stakeholders?the Group will sustain corporate value enhancement over the long term.

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