Constantly Creating, Forever Captivating

—Making Life More Colorful—

The SEGA SAMMY Group provides entertainment in a wide range of fields, centering on Entertainment Contents, Pachislot and Pachinko Machines, and Gaming. Each of these businesses is different, but in all of them, our Mission/Purpose (raison d’être) is to be “Constantly Creating, Forever Captivating—Making Life More Colorful”

A “moving experience” is when the products and services we provide exceed the expectations of our customers and create feelings of surprise, joy, and excitement. By continuously creating these moving experiences and adding color to the lives of people around the world, the SEGA SAMMY Group will continue to be respected by society.

This Mission/Purpose is a top management concept, and it is important that all employees working in the group, from product development to back-office departments, embrace it as their own Mission/Purpose.

Each and every one of us is a Game Changer

Our shared philosophy is to be a “Game Changer” in order to achieve our Mission/Purpose. In this era of rapidly changing business environments, we must change in order to continue being the agents of change. In order to realize this, we have established the SEGA SAMMY Group HR Transformation Vision.
Under this vision, we will break away from the traditional seniority-based, rigid HR structure and operation style. We will also maximize the diversity and value of our human resources without being bound by any company or organization, taking advantage of our strength as a group company with a wide range of businesses.
We will continue to create new inspiring experiences in the age of VUCA (volatility, uncertainty, complexity, and ambiguity) by providing opportunities for ambitious and capable human resources to play an active role and grow.

To those who are considering joining SEGA SAMMY Holdings

SEGA SAMMY Holdings is responsible for the group’s business management and related operations. In other words, our job is to lead and support the group companies in order to provide an environment where all group employees can realize their Mission/Purpose on a daily basis.

Our responsibility is not only to support the employees of each group company, but also to work together with them. We should not just do what we are given, but take autonomous and active action to create a "moving experiences". We need to be “Game Changers.”

The SEGA SAMMY Group is developing a wide variety of products and services, so there is no limit to the fields in which you can play an active role. Together, let’s work toward “Forever Captivating—Making Life More Colorful―”. I look forward to meeting you.

President and Group CEO,
Representative Director
Haruki Satomi