In the year August 2018, Ssega Sammy have entered a time of transition because of approximately 6,500 Group employees gathered at the current Osaki office. While the corporate cultures of the Group’s companies have always differed, the idea that individuals should understand each other and relate to others' individuality and exert a driving force throughout the Group under its mission to "Constantly Creating, Forever Captivating" became a catalyst for the spread of this idea throughout the Group. One of the goals was to further expansion this movement, and Sega Sammy College was launched to provide learning opportunities for all employees. When different cultures resonate with each other, new things are born. The goal of Sega Sammy College is making learning more fun and colorful.

Currently, approximately 80% of the employees of all domestic Group companies are enrolled in Sega Sammy College. The company is also implementing educational measures aimed at increasing the ratio of multi-cultural employees* and female managers, to realize the Group’s vision for 2030. Since 2022, the company has also focused on training in English, career planning, understanding people with disabilities, and other areas. The company delivers approximately 200 courses per year, with three courses offered each day, at times.

“The entire Group is moving in the direction of taking on global challenges. In English education, we receive a variety of opinions from the approximately 700 students who take the courses, and we make changes to the programs when the timing is right. We want as many people as possible to take the course over as long a period of time as possible. For this reason, we not only manage the number of participants, but also analyze the participation rate in order to understand their trends. Until now, we have only provided administrative information such as attendance rates, but we would like to provide information and support that is more in line with the needs of the participants, such as sending motivational emails," said Mari Koyanagi.

“There are two types of training programs: rank-based training, which aims at leadership development, and hand-picked training, in which anyone can learn whenever they want. For example, within the rank-based training, there is a program called Mirai Juku, which aims to develop future leaders for the year 2030. This training program provides participants with the opportunity to acquire the skills and mindset needed by business leaders. The program is designed to provide an environment for the development of human capital. We want to create an environment where aspiring individuals can have the opportunity to grow," said Marina Mihara.

*multi-cultural employees is In-house term for employees who are exposed to diverse cultures, such as those with certain skills in languages other than their native tongue, and who are able to use their experience in their work.

In training for young employees, in addition to new employee training, special emphasis is placed on the first three years of employment. Skills necessary for career development are supplemented on a case-by-case basis to ensure that they grow well. In addition, the company has established an environment for the development of existing employees, and while Sega Sammy College already offers training in a variety of skills, the goal is for employees to not only attend, but also to apply what they learn to their own careers and expand their future possibilities.

”We want like our students to take advantage of the study abroad program to study at business schools overseas, or to take on new tasks in other departments by utilizing what they have learned in the training program, and to think about how they can connect what they have learned at the college to their own careers,” said Koyanagi. Fukushima added, "I hope that the students will have the opportunity to think about how to connect what they have learned at the College to their own careers. We would like to increase the number of instructors with coaching skills in the company and create an environment where employees can give awareness to others. By doing so, I believe we can increase the number of employees who voluntarily think about their own career development and actively challenge courses and qualifications they want to learn.”

Mihara, who has been involved in the College since its inception, describes the next step. “I want them to make good use of Sega Sammy's extensive education and training environment as their own thing. We will exchange more information with other companies and actively absorb the best parts of their training programs by referring to various case studies. I would also like to disseminate the training system that Sega Sammy has already introduced so that it can be used as a reference for people working at other companies, thereby enhancing the value of the Group as a company and helping to create a better society.”

When asked for a message to students, Fukushima replied, "The strength of Sega Sammy is that we have an environment where anyone with ambition can take on challenges, and we encourage them to do what they want to do.”

“Many of our employees are flexible and can work freely and openly. It is important to love Sega Sammy's products and to be considerate of others, both inside and outside the company,” said Koyanagi.

Finally, Mihara said, "Sega Sammy has an environment where you can learn what you are lacking. I want to work with people who have ambitions and can act autonomously, and above all, people who share the group's mission.” He gives warm encouragement to his future colleagues.