Privacy Policy

SEGA SAMMY HOLDINGS INC. (the "Company") will comply with the Act on the Protection of Personal Information and maintain your personal information in accordance with the following privacy policy (this "Privacy Policy").

1Compliance with Laws and Regulations

The Company will comply with the Act on the Protection of Personal Information and other relevant laws and regulations in handling your personal information.

2Collection and Use of Personal Information

For the purposes listed in Article 3 below, the Company may collect and/or use the following personal information (the "Personal Information"):

  1. (i)Names, addresses, gender, birth dates, company or organization names, titles, phone numbers, e-mail addresses, play data logs, information regarding device identifiers, location data and communication records with regard to the Company's customers and/or business partners;
  2. (ii)Names, addresses, gender, birth dates, academic records, career records, phone numbers, e-mail addresses and information regarding relatives with regard to the Company's job applicants;
  3. (iii)Names, addresses, gender, birth dates, academic records, career records, phone numbers, e-mail addresses and information regarding relatives with regard to the Company's present and past employees; and
  4. (iv)Any other personal information necessary for the Company's proper and efficient operations.

3Purposes of Use of Personal Information

3-1The Company will use collected Personal Information to the extent necessary to attain the following purposes only and will not do so for other purposes:

  1. (i)Providing you with any information with respect to the Company's goods, events, campaigns, questionnaires and the like;
  2. (ii)Planning and development of the Company's goods and services and the like;
  3. (iii)Marketing activities;
  4. (iv)Management of records regarding the use or exploitation by customers of the Company's goods and services as well as related records;
  5. (v)Contacting job applicants, determination on their employment and management of job applicants' information;
  6. (vi)Management of employees' personnel/labor matters and salary-related administration; and
  7. (vii)Any other matters necessary for the Company's proper and efficient operations.

3-2The Company will use the Personal Information including the individual numbers (the "Individual Numbers") as stipulated in the Act on the Use of Numbers to Identify a Specific Individual in the Administrative Procedure ("My Number Law") to the extent necessary for the Company to administrate the following matters:

  1. (i)Matters related to the Individual Numbers of the Company's employees (including dependent family members and/or past employees) as follows:
    • Withholding tax
    • Payment of salaries and the like
    • Personal resident tax
    • Health insurance
    • Employees' pension
    • National pension
    • Company pension
    • Unemployment insurance
    • Industrial accident compensation insurance
    • Employee stock ownership plan
  2. (ii)Matters related to the Individual Numbers of persons other than the Company's employees as follows:
    • Payment records of compensations, fees and the like
    • Payment records of rents and the like for real estate
    • Payment records of consideration for sales of real estate and the like
  3. (iii)Any other matters related to the above.

4Management of Personal Information

The Company will make efforts so that the Personal Information will be kept accurate and updated in order to maintain the confidentiality, completeness and availability thereof. The Company will arrange appropriate systems and take strict security measures by setting forth internal rules and regulations concerning the protection of the Personal Information as well as reviewing and revising such rules and regulations from time to time in order to prevent the Personal Information from being leaked, lost or compromised.
The Company will delete the Personal Information when the Company deems it unnecessary to keep such Personal Information continuously due to the attainment of the purpose of the use thereof.

5Sharing Personal Information with Third Parties

The Company will not share the Personal Information of the person to any third party except in the following cases where:

  1. (i)Prior consent is obtained from the person;
  2. (ii)The handling of the Personal Information is based on laws and regulations;
  3. (iii)The handling of the Personal Information is necessary for the protection of the life, body, or property of an individual and in which it is difficult to obtain the consent of the person
  4. (iv)The handling of the Personal Information is specially necessary for improving public health or promoting the sound growth of children and in which it is difficult to obtain the consent of the person;
  5. (v)The handling of the Personal Information is necessary for cooperating with a state organ, a local government, or an individual or a business operator entrusted by either of the former two in executing the affairs prescribed by laws and regulations and in which obtaining the consent of the person is likely to impede the execution of the affairs concerned; and
  6. (vi)Such sharing is otherwise acceptable in accordance with the Act on the Protection of Personal Information.

6Joint Use of Personal Information

The Company as well as its subsidiaries and affiliates (the "Sega Sammy Group") will jointly use the Personal Information as follows:

Personal Information of customers and business partners

  1. (i)Personal Information to be jointly used
    Names, addresses, gender, birth dates, company or organization names, titles, phone numbers, e-mail addresses, play data logs, information regarding device identifiers, location data, communication records and information necessary for the Company's proper and efficient operations.
  2. (ii)Scope of the joint users:
    Any company within the Sega Sammy Group
    For more information regarding the Sega Sammy Group, please see the Sega Sammy Group list.
  3. (iii)Purpose of use of the companies in the Sega Sammy Group
    1. (a)Providing you with any information with respect to such company's goods, events, campaigns, questionnaires and the like;
    2. (b)Planning and development of such company's goods and services and the like;
    3. (c)Marketing activities;
    4. (d)Management of records regarding the use or exploitation by customers of such company's goods and services as well as related records;
    5. (e)Contacting job applicants, determination on their employment and management of job applicants' information;
    6. (f)Conducting background checks on the Sega Sammy Group's existing or potential business partners whether such business partners or related entities/individuals belong to and/or are associated with an organized crime group (or its members or entities/individuals affiliated therewith) in order to determine whether to start, continuously engage in or otherwise conduct any business transactions with such business partners; and
    7. (g)Any other matters necessary for such company's proper and efficient operations.
  4. (iv)Contact information with respect to the management of the Personal Information
    Sega Sammy Holdings Inc.
    Personal Information Inquiry
    Shiodome Sumitomo Building 21F
    1-9-2 Higashi Shimbashi, Minato-ku
    Tokyo 105-0021 Japan

7Request for Disclosure and Correction of Personal Information

With regard to the Personal Information in the Company's possession, the Company will receive requests for disclosure, correction and/or other requests from the owner of such Personal Information under the Act on the Protection of Personal Information.

8Access Logs and Cookies

8-1Access Logs

Our servers constantly record the information regarding web access each time you visit our websites in an access log. Such access log includes your domain name, internet protocol address and the date and time of your access but does not include any information that can identify any person. These access logs may be used for website maintenance and analysis of usage but not used for any other purpose. The Company will delete all access log data upon completion of the analysis of such access log data.

8-2Cookies

Our web site uses cookies. A cookie is a small text file containing a software code that is transmitted between your internet browsing software and the web server of our website. Such cookie will be stored on the hard drive of your device. While using this cookie function, the Company may provide you with optimized services. Within your browser settings, you can see whether the site you are visiting is using cookies. You can set your browser to refuse all cookies. However, some features of our website may not function properly without cookies.

9Revision of Privacy Policy

The Company will review and revise all or part of this Privacy Policy from time to time. The Company will post such revised Privacy Policy on the Company website.

10Inquiries regarding Personal Information

If you would like to make an inquiry or request with regard to the handling of your Personal Information as well as the procedures for requests and fees associated therewith, please use an Inquiry Form. Regarding the handling of Personal Information for services provided by any other company of the Sega Sammy Group, please contact the Personal Information inquiry helpdesk of such company.

This Privacy Policy is an English translation of the original Japanese Privacy Policy (the "Original Japanese Privacy Policy"). If one or more of the provisions of this Privacy Policy are inconsistent with the provision(s) of the Original Japanese Privacy Policy, the Original Japanese Privacy Policy shall prevail.

Supplementary Provisions

Established on February 25, 2005
Revised on March 1, 2009
Revised on October 1, 2016