Corporate Information

History

SEGA SAMMY HOLDINGS INC. is the holding company
that came into existence in October 2004 with the management integration of SEGA CORPORATION and Sammy CORPORATION.
See below for the history of each company.

2004年〜
2010年〜
2020年〜

History

2004年〜
2010年〜
2020年〜

Events of Note

2004年〜
2010年〜
2020年〜

History

Events of Note

2004

Establishment of SEGA SAMMY HOLDINGS INC. (SEGA SAMMY HOLDINGS)

2004

Consumer game series Football Manager debuts (SEGA)
Sales for Pachislot machine "Pachislot Hokuto No Ken" exceeded 600,000 units (Sammy)
Began full-scale operation of darts machine "DARTSLIVE" (DARTSLIVE)

Pachislot Hokuto No Ken
©Buronson & Tetsuo Hara／NSP 1983
©Sammy

2005

Sammy Golf Entertainment Inc. Name changed to SEGA SAMMY GOLF ENTERTAINMENT INC. (SEGA SAMMY HOLDINGS)
The Creative Assembly Ltd.a wholly owned subsidiary (SEGA)
Establishment Sega Publishing Europe Ltd. (SEGA)

2005

SEGA SAMMY CUP GOLF TOURNAMENT is held for the first time at The North Country Golf Club (SEGA SAMMY HOLDINGS)
Established the SEGA SAMMY baseball team (SEGA SAMMY HOLDINGS)
Launched first title in the "Ryu-Ga-Gotoku" console game series (SEGA)
Launched first release of No. 5 model Pachislot machine "Hakushon Daimaoh" (Sammy)

Ryu-Ga-Gotoku
©SEGA

2006

Sports Interactive Ltd. a wholly owned subsidiary (SEGA)

2006

Domestic shipments exceeded 1 million units for Nintendo DS software "LOVE AND BERRY Dress up and Dance! - DS Collection" (SEGA)
Sales for Pachislot machine "Hokuto No Ken SE" achieved 340,000 units (Sammy)
Total sales for the "CR Hokuto No Ken Densho" and "CR Hokuto No Ken Tomo" series achieved 170,000 units (Sammy)

LOVE AND BERRY Dress up and Dance! - DS Collection
©SEGA

2007

Sales for Pachislot machine "Pachislot Hokuto No Ken 2 Ranse Haoden Tenha No Sho" recorded 110,000 units (Sammy)
Held "darts for watching" "SUPER DARTS presented by DARTSLIVE" for the first time (DARTSLIVE)

SUPER DARTS presented by DARTSLIVE
©DARTSLIVE Co., Ltd.

2008

Establishment Sega Publishing Korea Ltd. (SEGA)

2008

Total sales for the "Pachinko CR Hokuto No Ken Raoh" and "Pachinko CR Hokuto No Ken Kenshiro" series recorded 200,000 units (Sammy)
The new generation of network-compatible darts machines, "DARTSLIVE2", was released (DARTSLIVE)

Pachinko CR Hokuto No Ken Raoh
©Buronson & Tetsuo Hara／NSP 1983, ©NSP2007 Approved No. SAE-307
©Sammy

2009

Establishment SEGA SAMMY VISUAL ENTERTAINMENT INC. (Currently MARZA ANIMATION PLANET INC.) (SEGA SAMMY HOLDINGS)
GINZA Corporation a wholly owned subsidiary (Sammy)

2009

The latest rhythm game starring the virtual singer Hatsune Miku "HATSUNE MIKU -Project DIVA-" appeared for the first time (SEGA)
No.5 model pachinko machine "Pachislot Psalms of Planets Eureka Seven" recorded a huge hit (Sammy)
Toy "BAKUGAN" received grand prize at "Toy of the Year" in U.S. (SEGA TOYS)

BAKUGAN
©SEGA TOYS/SPIN MASTER/BAKUGAN 2 PROJECT

2010

Sammy Networks Co., Ltd. a wholly owned subsidiary (SEGA SAMMY HOLDINGS)
SEGA TOYS CO., LTD. (Currently SEGA FAVE CORPORATION) a wholly owned subsidiary (SEGA SAMMY HOLDINGS)
TMS ENTERTAINMENT CO., LTD a wholly owned subsidiary (SEGA SAMMY HOLDINGS)

2010

SEGA CORPORATION celebrated its 50th anniversary (SEGA)
Launched the industry's first mobile, shake-vision-equipped "Pachinko CR Hokuto No Ken Raoh" (Sammy)
Hit series "Pachislot SOUTEN-NO-KEN" appeared for the first time (Sammy)
Hit series "Anpanman Words Book" appeared for the first time, awarded grand prize in the Japan Toy Award (SEGA TOYS)

Pachislot SOUTEN-NO-KEN
©2001 Tetsuo Hara & Buronson Approved No. SAH-310 ©Sammy

2011

TAIYO ELEC Co., Ltd. a wholly owned subsidiary (Sammy)
Establishment DARTSLIVE INTERNATIONAL Ltd. (DARTSLIVE)
Establishment MARZA ANIMATION PLANET USA INC. (MARZA ANIMATION PLANET)

2011

Online RPG game for smartphones "Kingdom Conquest" achieved 2 million downloads worldwide (SEGA)
3D Spray Art Pro received the Japan Toy Awards Excellence Award in the Boys Toy Category (SEGA TOYS)

Kingdom Conquest
©SEGA

2012

Phoenix Resort Co., Ltd. a wholly owned subsidiary (SEGA SAMMY HOLDINGS)
Establishment South Korean Paradise Group and joint venture PARADISE SEGASAMMY Co., Ltd. (SEGA SAMMY HOLDINGS)
Establishment SEGA Networks, Ltd., through divestiture from SEGA (SEGA)

2012

Arcade music game series "maimai" appeared for the first time (SEGA)
Began service of online contents 「PHANTASY STAR ONLINE 2」 (SEGA)
Completed construction of "Kawagoe factory・Sammy ogistics center" (SAMMY)

maimai
©SEGA

2013

Establishment SEGA SAMMY CREATION INC. (SEGA SAMMY HOLDINGS)
Relic Entertainment Inc. a wholly owned subsidiary (SEGA)
Liverpool CO., LTD. a wholly owned subsidiary (TMS ENTERTAINMENT)

2013

Launched company-original four-wheel driving simulator "SLDS-3G" (SEGA Logistics Service)
Collaborated on the production of 3D graphics for the concert portion of the Hatsune Miku “Magical Mirai 2013” live concert & exhibition (MARZA ANIMATION PLANET)

Hatsune Miku “Magical Mirai 2013” live concert & exhibition
©CFM/©TOKYO MX/©SEGA

2014

Executed company split to establish Index Corporation's game business as ATLUS. CO., LTD. (SEGA)
Hivecreation Co., Ltd. a wholly owned subsidiary (DARTSLIVE)

2014

Sales for "CR Hokuto No Ken 6 Ken-ou" recorded 130,000 units (Sammy)
TMS ENTERTAINMENT celebrated 50 years of animation production (TMS ENTERTAINMENT)
Began construction of integrated resort PARADISE CITY (PARADISE SEGASAMMY)

TMS ENTERTAINMENT celebrated 50 years of animation production
©TMS

2015

Establishment SEGA SAMMY BUSINESS SUPPORT INC. (SEGA SAMMY HOLDINGS)
Which designated SEGA CORPORATION as transferor and established SEGA Holdings Co., Ltd. (Later SEGA GROUP CORPORATION), SEGA Interactive Co., Ltd., and SEGA LIVE CREATION Inc. (currently CA Sega Joypolis Ltd.) (SEGA)
Changed SEGA CORPORATION's name to SEGA Games Co., Ltd.,
after merging SEGA CORPORATION with SEGA Networks, Ltd. (SEGA)
Establishment Sammy Digital Security Co., Ltd. (Sammy)
Establishment Sammy Facility Service Co., Ltd. (Sammy)

2015

Sammy Corporation celebrated its 40th anniversary (Sammy)
Digital accessories "Jewel watch" The best of Girls Toy Award at the 2015 Japan Toy Association Awards "SEGA TOYS"

Jewel watch
©'08,'15 SANRIO/SEGA TOYS S・S/W・TX・JLPC

2016

Amplitude Studios SAS, a wholly owned subsidiary (SEGA)
Establishment SEGA SAMMY CREATION USA INC. (SEGA SAMMY CREATION)

2016

Held "UNIVERSAL CARNIVAL×Sammy FESTIVAL" for the first time (Sammy)
PERSONA series celebrated its 20th anniversary (ATLUS)
Held the largest darting event in Japan "NIPPON DARTS FESTIVAL" for the first time (DARTSLIVE)
Renovated Sheraton Grande Ocean Resort (Phoenix Resort)

Sheraton Grande Ocean Resort

2017

Crytek Black Sea Ltd. a wholly owned subsidiary, Name changed to Sega Black Sea EOOD (SEGA)

2017

)Received Manufacturer licenses and Distributor licenses for the manufacture, sale and distribution of gaming machines in the State of Nevada (SEGA SAMMY CREATION)
Launched company-original two-wheel riding simulator "SLRS" (SEGA Logistics Service
Opened South Korea's first integrated resort, PARADISE CITY (PARADISE SEGASAMMY)
Produced full-length film "BIOHAZARD: VENDETTA" (MARZA ANIMATION PLANET)

PARADISE CITY

2018

MPandC Inc. a subsidiary (SEGA SAMMY HOLDINGS)

2018

Relocated head office to Osaki (SEGA SAMMY Group)
Established professional mahjong team "SEGA SAMMY PHOENIX" (SEGA SAMMY HOLDINGS)
Launched first release of No. 6 model Pachislot machine "Pachislot CHAIN CHRONICLE" (Sammy)
Darts machine "DARTSLIVE3" begins operation nationwide (DARTSLIVE)

head office

2019

Establishment SEGA SAMMY ARTS FOUNDATION (SEGA SAMMY HOLDINGS)
Two Point Studios Limited, a wholly owned subsidiary (SEGA)

2019

Total sales of "PERSONA5" exceeded 3.2 million units worldwide (ATLUS)
"NEKOUNJATTA" won the grand prize in the Innovative Toy Category of the Japan Toy Award (SEGA TOYS)

2020

Changed SEGA Games Co., Ltd.’s name to SEGA CORPORATION after merging
SEGA Games Co., Ltd. and SEGA Interactive Co., Ltd. (SEGA)

2020

Formed professional dance team "SEGA SAMMY LUX" (SEGA SAMMY HOLDINGS)
SEGA CORPORATION celebrated its 60th anniversary (SEGA)
Movie "Sonic The Hedgehog" exceeded 200 million dollars in box-office revenue worldwide (SEGA)
Launched cognitive function training driving analyzer "SLDS-SJ" (SEGA Logistics Service)
(Co-developed with Sompo Japan Insurance Inc.)

2021

Implemented absorption merger between SEGA CORPORATION and SEGA GROUP CORPORATION, with SEGA CORPORATION as the surviving company (SEGA)
Play Heart, Inc. a wholly owned subsidiary (SEGA)

2021

Pachinko/Pachislot app for smartphone "777Real" exceeded 1 million downloads (Sammy Networks)
Animation series "Lupin the Third" created by TMS ENTERTAINMENT celebrated 50 years since animation (TMS ENTERTAINMENT)

2022

Hitachi Sunrockers, Ltd. a wholly owned subsidiary,
Name changed to Sunrockers, Ltd. (SEGA SAMMY HOLDINGS)
Establishment m2R Co., Ltd. (Sammy)
Attic Arcade, inc. a wholly owned subsidiary (Sammy Networks)

2022

B League basketball team "SUNROCKERS SHIBUYA" joins the SEGA SAMMY Group (SEGA SAMMY HOLDINGS)
Sales for console game "Sonic Frontiers" exceeded 2.5 million units worldwide (SEGA)
Movie "Sonic The Hedgehog 2" exceeded 400 million dollars in box-office revenue worldwide (SEGA)

2023

Rovio Entertainment Ltd a subsidiary (SEGA)

2023

First Smart Pachislot by Sammy, "Smart Pachislot Hokuto No Ken" debuts (Sammy)
Total sales of "PERSONA5" exceeded 10 million units worldwide (ATLUS)
DARTSLIVE Co., Ltd. celebrated its 20th anniversary (DARTSLIVE)
"DETECTIVE CONAN: Black Iron Submarine" exceeded 13.8 billion yen in box-office revenue and 10 billion yen in box-office revenue for the first time in the series (TMS ENTERTAINMENT)

2024

SEGA CORPORATION emerged as the divided and merged company and SEGA TOYS CO., LTD. became the surviving company in which Amusement Machine Business and TOY Business were integrated. SEGA TOYS CO., LTD. Name changed to SEGA FAVE CORPORATION (SEGA)
GALAXY GRAPHICS Inc. a wholly owned subsidiary (Sammy)

2024

First Smart Pachinko by Sammy, "e Hokuto No Ken 10" debuts (Sammy)
"DETECTIVE CONAN: The Million-dollar Pentagram" exceeded 15.7 billion yen in box-office revenue and mark the highest record of the box-office numbers. The movie series of "DETECTIVE CONAN" exceeded 100 million people in total box-office numbers (TMS ENTERTAINMENT)
SEGA SAMMY HOLDINGS celebrated its 20th anniversary (SEGA SAMMY HOLDINGS)
Sales for console game "Metaphor: ReFantazio" archieved 1 million units in total worldwide, the fastest in ATLUS history (ATLUS)

History

Events of Note

2004年〜
2010年〜
2020年〜

History

2004年〜
2010年〜
2020年〜

Events of Note

2004年〜
2010年〜
2020年〜