SEGA SAMMY is a comprehensive group of entertainment companies created through the management integration in 2004 of game publisher SEGA and pachislot and pachinko machine manufacturer Sammy. Holding to our mission and purpose of “Constantly Creating, Forever Captivating—Making life more colorful—,” we currently provide a broad field of entertainment centered around three businesses: entertainment contents, pachislot and pachinko machines and gaming.

The entertainment business that we engage in, a so-called “peace industry,” requires the world be at peace for our products and services to be consumed. For example, when major disasters strike or tension increases due to conflict and division in the world, the first things that people seek out are material necessities, including food, clothing and shelter, as well as physical and psychological safety. They are not in a position to enjoy entertainment. In such circumstances the value of the very existence of our business, being considered non-essential and non-urgent, has been questioned.

However, when people’s safety is assured, the things they need next are joy, excitement and comfort. Thus far, when we faced difficulties or hit walls, we found daily solace and the vigor to meet tomorrow through the captivating experiences that entertainment creates. Too, in those moments when we have been moved with family, friends and colleagues—when was created—the power of those captivating experiences is multiplied exponentially, and at times this has even transformed society. Entertainment does not simply enliven the spirit and inspire optimism, but it also has an unfathomed capacity to put society and the future on a positive trajectory.

April,2025

President and Group CEO,Representative Director