Making Life More Colorful—This commitment drives the SEGA SAMMY Group’s global business expansion.
By adapting to rapid changes in society and value systems, we will ensure that we can continue to create captivating experiences.
We will also maintain our role as a Game Changer by investing in human resources and the development of systems.

“Human Capital Development Goals (HCDGs)” represents the vision and direction for transformation in the field of human resources. It aims to break away from traditional Japanese seniority-based and rigid HR systems and operational styles, while maximizing the diversity of our group companies and leveraging the strengths as being a group of companies.

By positioning the Mission Pyramid (MP) as a common absolute axis, which is our shared philosophy and strategic framework across the Group, we enhance the employees’ engagement, while expanding opportunities for learning and growth to enable both organizational and personal evolution and expansion, and commit to creating an environment where all employees can fully realize their unique personalities and abilities through fostering a culture that respects diversity and realizing flexible work styles.

Examples of initiatives to promote HCDGs

■Promoting the MP as a common absolute axis
・Utilization of the MP framework in each Group Company : (integrating it with the medium-term and business plan)
・Operation of HR systems, evaluation processes and award systems linked to the MP
・Internal promoting activities to foster empathy and understanding of the MP in Group Company

■Enhancing employee engagement
・Regular implementation of employee engagement surveys
・Establishment of PDCA cycles based on survey results for each Group Company and team
・Making awareness campaigns and opportunities to promote proactive employees’ career ownership

■Evolution and Expansion
・Establishment of SEGA SAMMY College: an in-house learning institution
・Development of cross-border learning opportunities: side job systems and study abroad programs
・Expansion of group-wide educational programs: foreign languages and digital literacy.

■Creating an environment where all employees can demonstrate their abilities
・Initiatives to promote career development for women : roundtable discussions with female executives and career workshops for female employees
・Support for life events: childbirth, childcare, and caregiving (providing childcare　leave and caregiver leave beyond legal requirements, short-time work systems, and establishing company daycare centers like “SEGA SAMMY Soramori Nursery School”)
・Implementation of flexible working schemes: flextime systems, remote working systems, and retirement allowance systems with advance payment options
・Promotion of DEI : unconscious bias training, e-learning about LGBTQ+ , implementing systems that treat same-sex partners as spouses, and experiential training to understand persons with disabilities

Through these efforts, we will foster an organizational culture in which diverse employees can create synergies while understanding and leveraging talent each other.

SEGA SAMMY Group companies all have their own visions for the future. SEGA’s vision is to be a game changer and a creator of content and services with themes that will excite the world’s three billion gamers. Sammy’s vision is to create pachislot and pachinko machines that will bring excitement to everyday life and earn the support of diverse users. Group companies in the resort business are dedicated to providing their customers with opportunities for rest and relaxation.

Group companies set priorities and strategies for all of their products and services. We disclose these priorities and strategies and monitor progress toward their realization.

The video game industry and the pachislot and pachinko machine industry have only just begun to implement forward-looking initiatives toward the development of a decarbonized society. The SEGA SAMMY Group will promote activities designed to influence the entire market.

We see the present situation as an opportunity to improve manufacturing efficiency, train highly skilled workers, and enhance our decarbonization technology, while further increasing our added value, through business model innovation and digital transformation (DX). By meeting the needs of customers who require environmentally responsible products and services, we will provide environmental value to society as a whole.

We believe that the pachislot and pachinko machine industry and the video game industry have a social responsibility to prevent dependence-related problems and other harmful effects, so that users can enjoy their products with peace of mind.
The SEGA SAMMY Group supports the activities of related industry groups and engages in various activities to prevent addiction and other problems.

We participate in educational programs run by organizations in the pachislot and pachinko machine industry and the video game industry.
The pachislot and pachinko machine industry is continually working to maintain safe, dependable playing environments through initiatives led by industry organizations to address gambling addiction and other issues. Since April 2019, the video game industry has been exploring effective solutions to the harmful effects of gaming through scientific surveys and research conducted by a study group made up of independent experts.
This study group is expected to publish its research findings in 2022. The SEGA SAMMY Group is identifying the processes involved in gambling addiction through analyses of transitions in gambling behavior.
Through this work, we aim to create systems that will support the detection of early signs of addiction before serious problems can develop.

As a corporate group listed on the Prime Market of the Tokyo Stock Exchange, we maintain a high standard of compliance with Japan’s Corporate Governance Code. In addition to our efforts to prevent fraud and risks, we will also continue to address human rights problems and other social issues.

We have created the Group Sustainability Promotion Committee, consisting of representatives of group companies, as a subsidiary organization of the Group Sustainability Subcommittee, which is part of the Group Management Committee. These organizations form a structure to support group-wide sustainability initiatives.