Sustainability at the SEGA SAMMY Group
Materiality of the SEGA SAMMY Group
Five Materialities (Key issues)
- Human Resources: Developing people who can create captivating experiences
- Products and Services: Providing safe, dependable, and innovative products and services
- Environment: Strategic commitment to action on climate change
- Addiction: Prevention of addictions and disorders
- Governance: Strengthening sustainability governance

Developing people who can create captivating experiences
Action Theme
- Cultural diversity
- Career development for women
- Training of core personnel
- Improvement of the work environment
Why?
To create captivating experiences, we need to be a Game Changer.
Making Life More Colorful—This commitment drives the SEGA SAMMY Group’s global business expansion.
By adapting to rapid changes in society and value systems, we will ensure that we can continue to create captivating experiences.
We will also maintain our role as a Game Changer by investing in human resources and the development of systems.
How?
We will create the talent, culture, and environment that enable all challenges of the SEGA SAMMY Group through promoting Human Capital Development Goals, which is our HR strategy.
“Human Capital Development Goals (HCDGs)” represents the vision and direction for transformation in the field of human resources. It aims to break away from traditional Japanese seniority-based and rigid HR systems and operational styles, while maximizing the diversity of our group companies and leveraging the strengths as being a group of companies.
By positioning the Mission Pyramid (MP) as a common absolute axis, which is our shared philosophy and strategic framework across the Group, we enhance the employees’ engagement, while expanding opportunities for learning and growth to enable both organizational and personal evolution and expansion, and commit to creating an environment where all employees can fully realize their unique personalities and abilities through fostering a culture that respects diversity and realizing flexible work styles.
Examples of initiatives to promote HCDGs
■Promoting the MP as a common absolute axis
・Utilization of the MP framework in each Group Company : (integrating it with the medium-term and business plan)
・Operation of HR systems, evaluation processes and award systems linked to the MP
・Internal promoting activities to foster empathy and understanding of the MP in Group Company
■Enhancing employee engagement
・Regular implementation of employee engagement surveys
・Establishment of PDCA cycles based on survey results for each Group Company and team
・Making awareness campaigns and opportunities to promote proactive employees’ career ownership
■Evolution and Expansion
・Establishment of SEGA SAMMY College: an in-house learning institution
・Development of cross-border learning opportunities: side job systems and study abroad programs
・Expansion of group-wide educational programs: foreign languages and digital literacy.
■Creating an environment where all employees can demonstrate their abilities
・Initiatives to promote career development for women : roundtable discussions with female executives and career workshops for female employees
・Support for life events: childbirth, childcare, and caregiving (providing childcare leave and caregiver leave beyond legal requirements, short-time work systems, and establishing company daycare centers like “SEGA SAMMY Soramori Nursery School”)
・Implementation of flexible working schemes: flextime systems, remote working systems, and retirement allowance systems with advance payment options
・Promotion of DEI : unconscious bias training, e-learning about LGBTQ+ , implementing systems that treat same-sex partners as spouses, and experiential training to understand persons with disabilities
Through these efforts, we will foster an organizational culture in which diverse employees can create synergies while understanding and leveraging talent each other.
What?
This brings people who can thrive globally and challenge transformations, captivating experiences.

Providing safe, dependable, and innovative products and services
Action Theme
- Improvement of product and service quality
- Provision of safe, dependable products
Why?
We make life more colorful for people everywhere by providing value that exceeds expectations.
SEGA SAMMY Group companies all have their own visions for the future. SEGA’s vision is to be a game changer and a creator of content and services with themes that will excite the world’s three billion gamers. Sammy’s vision is to create pachislot and pachinko machines that will bring excitement to everyday life and earn the support of diverse users. Group companies in the resort business are dedicated to providing their customers with opportunities for rest and relaxation.
How?
We will continue to create products and services that combine safety and dependability with innovativeness.
Group companies set priorities and strategies for all of their products and services. We disclose these priorities and strategies and monitor progress toward their realization.
What?
These efforts result in safe, dependable products and services.

Strategic commitment to action on climate change
Action Theme
- Environmental load reduction initiatives
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Addressing climate change
(TCFD-based disclosure)
Why?
We aim to lead the entertainment market in addressing social needs and working toward decarbonization.
The video game industry and the pachislot and pachinko machine industry have only just begun to implement forward-looking initiatives toward the development of a decarbonized society. The SEGA SAMMY Group will promote activities designed to influence the entire market.
How?
We will review our existing business operations and look for new opportunities arising during the transition to a decarbonized society.
We see the present situation as an opportunity to improve manufacturing efficiency, train highly skilled workers, and enhance our decarbonization technology, while further increasing our added value, through business model innovation and digital transformation (DX). By meeting the needs of customers who require environmentally responsible products and services, we will provide environmental value to society as a whole.
What?
These proactive environmental initiatives will ensure the SEGA SAMMY Group’s future as an essential contributor to the development of a decarbonized society.

Prevention of addictions and disorders
Action Theme
-
Compliance with laws, regulations, and voluntary rules
- Awareness-raising activities through industry organizations
- Continuing commitment to research on addiction
Why?
While products and services supplied by the SEGA SAMMY Group help to make life more colorful and exciting, we also need to address the negative aspects, such as addiction.
We believe that the pachislot and pachinko machine industry and the video game industry have a social responsibility to prevent dependence-related problems and other harmful effects, so that users can enjoy their products with peace of mind.
The SEGA SAMMY Group supports the activities of related industry groups and engages in various activities to prevent addiction and other problems.
How?
We ensure that our products and services comply with laws, regulations, and voluntary rules. We also take appropriate action to address various issues, including active participation in educational initiatives by industry organizations, and collaboration with university research institutes on studies concerning dependence-related conditions.
We participate in educational programs run by organizations in the pachislot and pachinko machine industry and the video game industry.
The pachislot and pachinko machine industry is continually working to maintain safe, dependable playing environments through initiatives led by industry organizations to address gambling addiction and other issues. Since April 2019, the video game industry has been exploring effective solutions to the harmful effects of gaming through scientific surveys and research conducted by a study group made up of independent experts.
This study group is expected to publish its research findings in 2022. The SEGA SAMMY Group is identifying the processes involved in gambling addiction through analyses of transitions in gambling behavior.
Through this work, we aim to create systems that will support the detection of early signs of addiction before serious problems can develop.
What?
We will continue our efforts to minimize negative operating impacts by sharing our knowledge of issues and returning benefits from our various initiatives to communities.

Strengthening sustainability governance
Action Theme
- Maintaining a highly transparent management environment
Why?
The SEGA SAMMY Group needs to maintain sophisticated governance systems to support its growth as a globally active business group.
As a corporate group listed on the Prime Market of the Tokyo Stock Exchange, we maintain a high standard of compliance with Japan’s Corporate Governance Code. In addition to our efforts to prevent fraud and risks, we will also continue to address human rights problems and other social issues.
How?
We have created structures to ensure sustainability on a group-wide basis.
We have created the Group Sustainability Promotion Committee, consisting of representatives of group companies, as a subsidiary organization of the Group Sustainability Subcommittee, which is part of the Group Management Committee. These organizations form a structure to support group-wide sustainability initiatives.
What?
We will continue to contribute to the development of a sustainable society through steady efforts guided by high ethical standards.
Materiality List
Main initiatives | Targets | |
Human Resources | ||
Cultural diversity | ● Promoting “game change” bu increasing culturally diverse human capital | ● Culturally diverse human capital: Approx. 900 people (approx. 21% or more) |
Career development for women | ● Creating a foundation where people can thrive regardless of gender | ● Percentage of women in managerial positions: Approx. 8% or more (approx. 80 people or more) |
Training of core personnel | ● Strategic development of human capital who can lead the next generation | ● Amount invested in education: ¥4.0 billion or more cumulatively |
Improvement of the work environment | ● Maintaining and improving the engagement of human capital | ● Engagement score: 58 or above/Rating A or above |
Products and Services | ||
● Quality improvement and further promotion of safety and security | ● Enhancement of SEGA brand value (Entertainment Contents Business) ● Establishing No. 1 position in the industry (Pachislot & Pachinko Machines Business) |
|
Environment | ||
Scope 1,2 | ● Study and implementation of reduction measures | ● Reducing group-wide GHG emissions by around 50% (2030) ● Group-wide carbon neutrality (2050) |
Scope 3 | ● Strengthening supplier engagement ● Consideration of supplier selection criteria ● Consideration of expansion of companies subject to reduction targets and its timing |
● Reducing GHG emissions by 22.5% or more |
TCFD initiatives | ● Strategy update | |
Addiction | ||
● Initiatives related to addressing and preventing addiction and gaming disorders in collaboration with various industry associations ● Continued commitment to addiction research |
● Compliance with laws and regulations, voluntary rules, etc. related to addiction ● Contributing to the sound development of the industry ● Implementation of industry–academia collaborative research on addiction |
|
Governance |