SEGA SAMMY Group contributes to reducing CO2 emissions and encourages childhood vaccinations across the world by collecting plastic bottle caps on each floor of the Osaki headquarters. The caps are processed by a special recycling operator to reduce CO2 emissions during incineration. The revenues generated from their sale to the operator are donated to the certified NPO corporation Japan Committee, Vaccines for the World’s Children to support the health of children around the world. In fiscal 2024, we recycled 179,000 caps, reduced CO2 emissions by 1127.7 kilograms, and donated money to purchase vaccines for 179 children.

Since 2009, SEGA SAMMY Group has participated in “Campaign to Deliver Picture Books”, organized by Shanti Volunteer Association, to deliver entertainment to children living in conflict zones. Japanese picture books are purchased through profits from sales of unnecessary items donated by employees, a portion of proceeds from vending machines installed in our office, and matching gifts by SEGA SAMMY HOLDINGS. Employees and their family put stickers translated into the local languages on Japanese picture books, and send them through　Shanti Volunteer Association. As of the end of October 2024, 3,883 picture books have been donated in total. We will continue this activity to give more children entertainment and captivating experiences through picture books.
 
 

In Chitose City, Hokkaido, the host city of the “NAGASHIMA SHIGEO INNVITATIONAL SEGA SAMMY CUP GOLF TOURNAMENT,” SEGA SAMMY HOLDINGS is implementing the “SEGA SAMMY CUP Manabu Project,” which supports education through new sports and culture fields. As part of this program, in June 2024 we held the “SEGA SAMMY Sustainability Challenge Lesson” at an elementary school in Chitose City. Employees of SEGA SAMMY HOLDINGS Sustainability Headquarters served as lessons. Through lessons and card games on familiar themes such as the environment and diversity, we provided opportunities for individuals to think about what they can do.

In order to contribute to the realization of a prosperous society and the creation of culture, SEGA SAMMY Group will continue to actively engage in educational support activities for children who will bear the future.

SEGA SAMMY Group holds “SEGA SAMMY Group Day” once a year to invite someone close to including employees’ families to the company to deepen their understanding of their daily work and SEGA SAMMY Group, and to promote interaction with them.
SEGA SAMMY Group’s mission is “Constantly Creating, Forever Captivating ―Making Life More Colorful―.” Another purpose of this event is not only that employees and those who employees think are close to and invited to the event enjoy it and take proud of their job, but also to increase their engagement in the group through all of them joining together. In the Group Day held on August 2024, 23 contents from 16 group companies offered their contents and services. The event was full of happiness and smiles with the employees and their children.

In 2023, SEGA SAMMY HOLDINGS donated laptops in support of the “Pass the Baton” project conducted by CLACK, a certified NPO, with the aim of encouraging the use of laptops from SEGA SAMMY Group headquarters, which are used less frequently, for educational support for high school students. This project aims to refurbish used PCs donated by companies and provide them to high school students with financial difficulties to support their IT learning.
The PCs provided by companies are delivered to high school students free of charge as refurbished PCs through processes such as data erasure, cleaning, and OS reinstallation to prevent information leakage by Pacific Net.Co.,Ltd. which is affiliated with CLACK.
Since owning a PC is one of the first barriers for high school students who have mastered programming skills when they use the skills they have learned in their part-time jobs and internships, delivering PCs can help children in difficult situations to drive themselves in the long term. SEGA SAMMY Group will continue to resolve social issues.

As part of its activities to contribute to the local community through entertainment, SEGA continues to provide educational support, including delivery classes using Puyo Puyo Programming in Shinagawa Ward, Tokyo, where the Group’s headquarters are located. In addition, since October 2023, SEGA has been cooperating with the ward’s new project to support children and young people who are truant or withdrawn from school, and has been conducting “SEGA Puyo Puyo Programming Courses and Visits to SEGA Headquarters.”
The programming courses have been held as a trial since 2022, and participants can listen to piponeer, a professional player of Puyo Puyo certified by the Japan esports Union, not only teach programming but also talks about his profession as an esports player. The participants and their families commented, “It was a great experience for me to learn how to program from an esports professional,” and “I was happy to have an opportunity to go outside when I wasn’t in school.” In addition, at SEGA headquarters tour, participants will experience operating equipment at facilities that they normally cannot enter, such as a video streaming studio.
SEGA SAMMY Group will continue to contribute to local communities through entertainment.

Between December 2021 and January 2022, SEGA SAMMY Group donated 48 PC monitors to Shinagawa City and private after-school care facilities through Chance for All*. Because of the diverse workstyles adopted during the COVID-19 pandemic, many computer monitors in the Groupʼs Osaki Head Office were under-utilized. It was decided to donate these for use in childrenʼs education, with 30 going to childrenʼs facilities managed by Shinagawa City, and 18 to nine childcare facilities operated by Chance for All. Group employees visited the facilities to hand over the monitors directly. The monitors are being used for a variety of purposes. For example, the monitors donated to childcare facilities in Shinagawa City have been repurposed as notice boards and other forms of digital signage, while those given to childcare facilities operated by Chance for All are being used for online communications in childcare facilities. SEGA SAMMY Group will continue to pursue initiatives that support childrenʼs education.

SEGA SAMMY HOLDINGS sponsors the Shakachare* Program, under which children learn about practical ways to tackle social issues. In April 2021, 22 teams consisting of approximately 150 children from different schools and school years visited the SEGA SAMMY Groupʼs headquarters to present the results of their efforts over more than six months to develop solutions for various social issues. The aim of the program is to enable children to make society a little better through their own efforts by working together in teams. It is hoped that these small successes will inspire more children to focus on society and act with a sense of participation, and that more adults will be inspired by the efforts of these children to make wonderful contributions to society through their actions. We find the Shakachare philosophy inspiring and will continue to support these activities.

*Shakachare: The word “Shakachare” was coined from the Japanese words for “social issues” (shakai kadai) and the English word “challenge”. The slogan for the program is “Social issues, everyoneʼs issues”. The program gives schoolchildren practical experience in tackling social issues. It is administered collaboratively by Ridilover Inc. (Representative Director: Toshiki Abe), which plans educational visits and school trips to the actual locations where social issues occur and supports the development of projects focused on social issues, and Chance for All (Representative Director: Isana Nakayama), a specified non-profit organization that runs after-school care facilities serving 300 children at nine schools in the Tokyo Metropolitan Area.

This year marked the 11th time we engaged in the initiative since fiscal 2010. Working together with the Japan NPO Center, we select NPOs to donate our toys.
In fiscal 2020, hoping to deliver smiles and courage to children who spend most of their time in beds and their family members, we donated about 100 toys from SEGA Fave (formaly SEGA Toys) and 500 non-woven masks to the Approved Specified NPO Family House, which provides accommodation support for the families of children undergoing treatment for cancer and other intractable diseases.
Due to the impact of COVID-19, many hospitals have restricted visits, increasing the need for support to help children with illnesses and their family members experience closer bonds of connection.
Group employees regularly visit the houses and disinfect toys and stuffed animals so that children and their families feel more comfortable using them. In future we will continue to develop contributions to make all children smile.