SEGA SAMMY HOLDINGS and Sammy received the Best Motivation Company Award 2025 (Midsize Company Category: less than 1,000 employees) by Link and Motivation Group. This award recognizes 10 companies with a high engagement score*, which quantifies the engagement level of mutual understanding and affinity between a company and its employees  based on a result of the survey Link and Motivation Group conducted in 2024.

SEGA SAMMY HOLDINGS was certified the KENKO Investment for Health Outstanding Organizations 2025 in the Large Enterprise Category for the second consecutive year by the Ministry of Economy, Trade and Industry and the Nippon Kenko Kaigi. it was because that health care seminars for employees and health management initiatives based on health check results were recognized “it considers employees’ KENKO Investment for Health from a business-management perspective to be one of the efforts toward achieving a healthy, long-life society, and strategically implements initiatives that lead to the maintenance and promotion of health”.

SEGA SAMMY HOLDINGS was selected as a finalist (TOP7) in the Japan In-House Team of the Year category at the ALB Japan Law Award 2024, which honors the achievements of legal practitioners and teams in Japan and their contributions to the industry. The Japan In-House Team of the Year is evaluated by a panel of judges consisting of more than 25 members from each local and regional community, corporate legal departments, law firms, bar associations, and non-profit organizations, taking into consideration their professional achievements (Breadth, complexity, innovation, impact, and importance), potential for development, and social impact. SEGA SAMMY HOLDINGS was highly evaluated for its creative and proactive efforts to enhance the awareness and mindset of each company’s legal departments, staff in charge, and employees regarding legal affairs through group-wide communication.

In 2024, SEGA SAMMY HOLDINGS acquired “Tomonin ”, a symbol designated by the Ministry of Health, Labour and Welfare, as a company that promotes the development of a work environment that enables both work and nursing care.

“Tomonin ” is a nickname for a symbol created by the Ministry of Health, Labour and Welfare to promote the development of a work environment that enables both work and nursing care. In order to raise awareness and interest in efforts to create the environment, and to prevent workers’ leave of their jobs to care family members, companies that are working to promote the development of the work environment can use “Tomonin”
by registering their activities to support the compatibility of nursing care leave relationships in the “Ryoritsu shien no hiroba,” which is the online platform to support work life balance.

SEGA SAMMY HOLDINGS and SEGA received the highest award at the “D&I AWARD 2024” , which recognizes and honors companies committing to diversity and inclusion. “D&I AWARD” is given by JobRainbow to the company which commits diversity and inclusion (D&I).

At the “Forests × Decarbonization Challenge 2023” sponsored by the , SEGA SAMMY HOLDINGS, a company that contributes to decarbonization through support for forest improvement, has been announced as “GREEN PARTNER 2023” on the Forestry Agency’s website, along with their company name and the amount of CO2 absorption. The “Forests × Decarbonization Challenge” seeks the efforts of companies engaged in forest maintenance, comprehensively evaluates the amount of CO2 absorbed and the contents of those efforts, and honors outstanding activities.

SEGA SAMMY HOLDINGS has been acknowledged for its exceptional forest maintenance activities in Minamiaiki Village, Nagano Prefecture.

Green Partner 2023 (Forestry Agency site) (Only available in Japanese)

SEGA SAMMY HOLDINGS was awarded the “Eruboshi” certification by the Ministry of Health, Labour and Welfare as a leading company for women’s participation in 2023. The “Eruboshi” certification is granted based on the Law for the Promotion of Women’s Participation and Development, which acknowledges companies with exceptional efforts in advancing women’s participation. There are three certification levels based on the achievement status in the five categories of “Recruitment,” “Continuing Employment,” “Working Hours and Flexibility,” “Proportion of Women in Management,” and “Diverse Career Paths.” SEGA SAMMY HOLDINGS met all criteria and has achieved the highest level of certification, earning a 3-star rating (Stage 3).

SEGA SAMMY Group places diversity, equity, and inclusion at the core of its management philosophy and is committed to create an environment in which all employees can be given their full potential. Various measures are being implemented to actively support women’s participation and foster a work environment where diverse talents can thrive.

In 2023, SEGA SAMMY HOLDINGS acquired “Kurumin“ from the Ministry of Health, Labour and Welfare as a company engaged in childcare support based on the Law for Promotion of Measures to Support the Development of the Next Generation. As a leading company in childcare support, Sammy received “Platinum Kurumin Plus“ in 2024.

Aiming to further strengthen the foundation for everyone to play an active role,SEGA SAMMY Group has been implementing various initiatives under the slogan of “Women’s Participation” as one of its human resources strategies at major companies in Japan. By promoting these initiatives in addition to enhancing recruitment and systems, SEGA SAMMY Group aims to increase the ratio of female managers to approximately double by 2030.

“PRIDE Index” is Japan’s first “evaluation index in the workplace for LGBTQ+ initiatives” developed by work with Pride in 2016 with the aim of creating a workplace where LGBTQ+ people can work with pride.
SEGA SAMMY Group places diversity, equity and inclusion at the core of its management, and is committed to creating an environment where all employees can realize their full potential. And we have formulated a policy to prohibit all forms of discrimination, including LGBTQ+ discrimination, and have been actively involved in raising awareness among employees, establishing an external consultation center for employees, and sponsoring events. As new initiatives in 2024, we held cross-company study meetings to promote collaboration among entertainment-related companies and share know-how and knowledge, and produced English translations of handbooks and distributed data free of charge to contribute to the creation of workplaces where people can work regardless of sexual orientation or gender identity.
These efforts were evaluated, SEGA SAMMY HOLDINGS, SEGA and Sammy have received Gold in the “PRIDE Index” for 6 consecutive years from 2019.
In addition, in 2024, we received Rainbow for 2 consecutive years, which recognizes companies that promote cross-sector collaboration with the national government, local governments, academic institutions, and NPOs/NGOs.

SEGA SAMMY HOLDINGS, SEGA and Sammy were awarded “Excellent Welfare Corporation (Overall)”, the top award in “Hataraku-yell 2024”, a certification system operated from the Executive Committee of the Welfare Awards and Certification System that recognizes corporations working to enhance and utilize their benefits.

SEGA SAMMY HOLDINGS was highly evaluated for its efforts to utilize the benefits system to accurately understand the human resources and labor challenges of changing times and respond to them as appropriate, including the development of various systems and work environments to support the increasingly diverse lifestyles of employees, and the establishment of a dedicated department within the General Corporate Administration Division of SEGA SAMMY HOLDINGS to establish and enhance various benefit systems.

SEGA achieved the “Economy, Trade and Industry Minister Award” of Intellectual Property Achievement Award in the fiscal year 2022.

The followings are the three key points of the “Economy, Trade and Industry Minister Award” awarded to SEGA.

・ The system to manage trademarks more effectively and in a panoramic view of the entire group of companies has been established by members of the Intellectual Property Department in SEGA, concurrently operating the same section in SEGA SAMMY HOLDINGS. The Intellectual Property Department proactively joins businesses from the start-up as an “escort runner to support businesses” to search and establish trademark rights. Trademark businesses are brought in-house to substantially reduce costs and strengthen intellectual property skills.

・ Trademark portfolio has been reinforced according to the change of business, including goods sales, provision of online games, filmization, and so on for their important brands, including retro games (for example, the “Sonic the Hedgehog” is protected by 1,900 trademarks in 90 countries). In addition, guidelines for using and notating trademarks were made to prevent trademarks such as “UFO CATCHER ®” and “Purikura ®” from becoming generic names.

・ Execution of rights is very focused, and infringements are treated aggressively by taking administrative measures (China), giving warnings, and taking legal actions. In addition, for major trademarks, the motion of objection in other countries prevents registrations from the third party.

GameIndustry.biz, the UK-based global video games trade media outlet, announced their annual winners for the “Best Places to Work Awards 2022 (UK),” and SEGA SAMMY HOLDINGS’ overseas subsidiary, Sports Interactive Ltd., won the “Environmental Award” (a special award).

The company has continued using a recyclable package for the “Football Manager” series. Their efforts spread to packages of other games developed by SEGA Europe, which was recognized with a special award given to company working on innovative climate change initiatives.

The “Healthcare Game Award” is awarded by Japan Activity Association which supports elderly and people with disabilities by about 1,500 healthcare game instructors to the most active IP (including game titles and characters) and organizations in a year.

“PuyoPuyo Champions” won the award in the “Software category” of the “Healthcare Game Award” in 2022 for its enhanced features that allow game content to be adjusted to the level of users, and for its easiness to play to the elderly and people with disabilities who use a game controller for the first time.

SEGA SAMMY Arts Foundation and “Dance Base Yokohama (DaBY)”, a dance house operated by it, were certified in “This is MECENAT 2024,” set up by Association for Corporate Support for Arts.

“This is MECENAT” started in 2014 for the purpose of creating awareness of diverse activities performed by corporations and corporate foundations for promoting arts and culture (a richly creative society by promoting arts and culture) and demonstrating their social meaning and existence. To make the Corporate Mecenat that changes diversely with age widely known, the “Mecenat mark” is issued as a symbol of the “This is Mecenat” activity and is listed in the “This is MECENAT” dedicated website.

DaBY’s philosophy and efforts to make it happen were recognized this time, and SEGA SAMMY Arts Foundation along with DaBY were certified as “This is MECENAT” 

Relic Entertainment, a SEGA SAMMY HOLDINGS overseas group company, won a “Best Places to Work Award 2022 (Canada)”. These awards are given to companies that have the most pleasant workplaces   by Gamesindustry.biz, the UK-based global video games industry trade media outlet. In addition, it also won a special award, “The Health & Wellbeing Award,” given to a company, which works tirelessly on providing ahealthy physical and mental working environment for employees.

The “Best Places to Work Awards” are given out to the companies who meet specific criteria for inclusion. These include scores based on salary, holiday, benefits, social activities and more, and employees of the nominated companies are polled by the organisers to give their views and help determine an overall score. In 2022, 16 companies including Relic Entertainment, Inc., were awarded.

SEGA SAMMY HOLDINGS has  been included in “S&P/JPX Carbon Efficient Index” by the Government Pension Investment Fund (GPIF), which is a global environmental stick index. The S&P/JPX Carbon Efficient Index emphasizes the investment weight of companies that are highly carbon efficient, that is, those that emit low greenhouse gas emissions relative to their , and those that actively disclose information about their greenhouse gas emissions.

“FTSE Russell (a registered trademark of FTSE International Limited and Frank Russell Company) hereby certifies that SEGA SAMMY HOLDINGS has met the requirements to be included in the FTSE Blossom Japan Sector Relative Index as a result of a third-party survey, and has become a constituent of the index. The FTSE Blossom Japan Sector Relative Index is widely used to create and evaluate sustainable investment funds and other financial products.”

Since June 2017, SEGA SAMMY HOLDINGS has been included in the MSCI Japan ESG Select Leaders Index, which is selected by MSCI (Morgan Stanley Capital International, Inc.). In 2023, the ESG rating of SEGA SAMMY HOLDINGS was revised from AA to AAA.

This is an investment index that evaluates the components of the MSCI Japan IMI Top 700 Index * in terms of ESG, and selects the stocks with the highest ratings within the industry. SEGA SAMMY HOLDINGS　believe that this review is the result of the effort of our ESG activities and sharing them continuously.
The MSCI Japan ESG Select Leaders Index is a free float-adjusted market capitalization weighted index based on the MSCI Japan IMI Index, its parent index, which includes large, mid and small-cap securities in the Japanese markets. Overall the index targets coverage of 50% of the parent index.MSCI Japan Empowering Women Index (WIN) is designed to represent the performance of Japanese companies that exhibit a commitment towards promoting and maintaining high level of gender diversity among their workforce.

In February 2025, SEGA SAMMY HOLDINGS was rated “B” by the UK’s CDP for its efforts and information disclosure on climate change. CDP is an international non-profit organization that encourages companies to promote environmental initiatives and disclose information with the aim of responding to investors’ concerns about environmental issues. A questionnaire is issued for each subject, such as climate change, water resource conservation and forest conservation, and companies are given a score on an 8-point scale from D- to A based on their responses. B at the management level this time indicates that the company has been evaluated as taking action against environmental risks and their effects “to track and mitigate or eliminate environmental risks and their effects.” Using this rating as a reference, the SEGA SAMMY Group hopes to further strengthen its efforts in the future and bring it closer to best practices.