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SEGASAMMANIA -SEGASAMMY Inside Story-
SEGASAMMANIA#001
Transmedia Strategy for a Virtuous Cycle of IP Value and Revenue Growth
Part 2: Strengthening the Licensing-out Business
Transmedia Business Unit —the Frontline Base for Enhancing IP Value
Offering an Immersive Experience in the World of SEGA
In recent years, SEGA has focused on a Transmedia strategy to enhance the value of its IPs while increasing revenue opportunities by expanding user touchpoints for each flagship IP and maximizing exposure in the global market.
The Transmedia Business Unit was established in 2024 as the core organization driving this strategy, with Justin Scarpone appointed as Head of the Transmedia Business Unit to bring extensive experience in the global IP business.
Reports of “Captivating Experiences” Archive
“Captivating Experiences” is the value SEGA SAMMY Group has been pursuing that exceed customers’ expectations. We introduce the scenes you can only find here such as behind-the-scenes of the development process, feature articles and others.
![Examining the trajectory of “Ryu Ga Gotoku,” an entertainment for adults that has grown to be one of SEGA's flagship IPs, and its further evolution! [Part 2]](https://www.segasammy.co.jp/cms/wp-content/uploads/ir_archive_ryugagotoku_2_en.png)
![Report: Examining the trajectory of “Ryu Ga Gotoku,” an entertainment for adults that has grown to be one of SEGA's flagship IPs, and its further evolution! [Part 1]](https://www.segasammy.co.jp/cms/wp-content/uploads/Report_ryu_1_archive_ir-scaled.jpg)
![Sammy’s Development, Production and Sales Capabilities that Overcame a Number of Crises to Create the Hit, Smart Pachislot Hokuto No Ken [Part 2]](https://www.segasammy.co.jp/cms/wp-content/uploads/ir_hokuto_v02en_thumbnail.jpg)
![Sammy’s Development, Production and Sales Capabilities that Overcame a Number of Crises to Create the Hit, Smart Pachislot Hokuto No Ken [Part 1]](https://www.segasammy.co.jp/cms/wp-content/uploads/ir_archive_hokuto_1_e.png)
