The Group has achieved significant energy savings through energy conservation efforts and the consolidation of its locations into high environmental performance buildings. As part of our efforts to preserve the environment and further reduce CO2 emissions, we have partnered with Sumitomo Realty & Development Co., Ltd. and TEPCO Energy Partner, Inc. to build a scheme to adopt raw green electricity* for the tenant spaces of office buildings. Under the scheme, electricity generated at a new photovoltaic power plant is used for the office space of the Group headquarters. This directly helps increase the total amount of renewable energy sources in Japan. In addition, by using non-fossil certificates at nighttime and other times when solar power generation is not available, the Group’s head office will be able to use virtually 100% green power.

*Green electricity that is considered to have been transmitted directly from the power plant through the general power transmission network by matching the time of power generation and the time of consumption in units of 30 minutes.

Decarbonization of SEGA SAMMY Group headquarters through the use of green electric power produced by newly installed generation facilities and supplied through the power grid (Only available in Japanese)

SEGA SAMMY Group is determined to use the full potential of information technology. Since 2018, we have been progressively centralizing our data centers, which were previously dispersed among Group companies, into data centers operated by Equinix*. Thanks to proactive environmental initiatives, Equinix has achieved a 100% renewable energy ratio at its facilities in Japan. By centralizing our systems into Equinix data centers, we have reduced our GHG emissions while also saving costs. As of August 2024, we are centralizing core systems, workflows, development environments, and other elements belonging to 23 Group companies, including regional units, such as SEGA SAMMY Golf Entertainment. We will continue to expand the scope of centralization. We will also consider the increased use of cloud services operated by providers that are proactively switching to renewable energy.

* Equinix is a global digital infrastructure company. In todayʼs cloud-centric world, Equinix provides interconnection services for industry leaders in a wide variety of fields, including finance, manufacturing, mobility, transportation, government, healthcare, and education. In an effort to counter global warming, Equinix is working to reduce its reliance on fossil fuels and has invested over $129 million in energy efficiency measures since 2011, leading to the avoidance of emissions equivalent to approximately 430,000 metric tons of carbon dioxide (mtCO2e). In 2019, over 90% of the energy used at the companyʼs global data centers was derived from clean, renewable sources.

SEGA SAMMY Group endorses the intent of Adopt-A-Forest Promotion Program, a program led by Nagano Prefecture acting as an intermediary, and signed an “adopt-a-forest” contract with Minamiaiki Village of Saku County in Nagano Prefecture in April 2008. The contracted forest covers an area of 3,633 hectares (roughly 773 times the area of the Tokyo Dome) of privately-owned forest. We named the forest SEGA SAMMY-no-Mori and support global environmental preservation by funding part of forest maintenance activities to sustain the forest’s ability to absorb CO2. As a result of maintenance efforts, the volume of CO2 absorbed by the forest in fiscal 2024 was 295.9 t-CO2. With the impressive cooperation of local people, SEGA SAMMY-no-Mori also fosters an awareness of global environmental protection among employees.
In January 2018, our ten years of performance in forest maintenance activities and interaction with the local community were recognized by the presentation of the Nagano Prefectural Governor’s Award in the category of utilization of prefectural tax for Nagano Prefecture’s forest creation.

We are continually working to reduce the power consumed by our products. For example, the power consumption of SEGA medal game machines The Medal Tower of Babel W! and Gattsuri Go! have been reduced by 44-62% compared with the earlier Arabian Jewel version. These amusement machines are designed so that parts of current products can be reused in new products, and StarHorse4 uses the main monitor from StarHorse3 and remodels the satellites to enable the continuation of the game, in an effort to reduce waste.

We are saving electric power at the SAMMY Kawagoe Factory by using timers and motion detectors to turn lights on and off. We will further improve environmental performance by replacing 5,493 lights with LED lights between July and October of 2021. The transition to LED lighting will cut electric power costs of over 50% while also reducing CO2 emissions.

Since April 2005, SEGA SAMMY Group has annually been purchasing one million kWh of green-certified electric power produced using micro-hydro and biomass technologies under a contract with Japan Natural Energy Company Limited. This is expected to reduce CO2 emissions by a total of approximately 556t-CO2.

SEGA Europe has begun transitioning to fully recyclable packaging materials for all of its PC packages. This change is being driven by the shared commitment of Sports Interactive and Sega Europe to contribute to the prevention of global warming by finding alternatives to plastic packaging, including the use of 100% recycled paper for both packaging and manuals. Because these materials do not require specialized processing, they can be disposed of by ordinary households as paper resources for recycling. Additionally, all printed matter is produced using water- and vegetable-based inks, while disks are suitable for recycling by specialized processors.

We are transitioning to the use of environmentally responsible PEFC-certified*2 timber at the Sammy Kawagoe Factory. In the fiscal year ended March 2021, all of the wood used (29t) was switched to PEFC certified wood.

*2 Programme for the Endorsement of Forest Certification, an international forest certification system established to encourage sustainable forest management.

SEGA Fave (formaly SEGA TOYS) has launched the “SEGA TOYS Eco Project” (starting Wednesday, October 14, 2020) as part of its efforts to realize the Sustainable Development Goals (SDGs) proposed by the United Nations, and is committed to long-term environmental sustainability activities. By launching a project to collect unneeded toys, we will work together with our customers to actively address the “responsibility to create and use” so that the earth will remain beautiful even when children grow up to be adults. Gatoys is committed to solving social issues and contributing to achieving the goals of the SDGs so that we can permanently bring joy to people around the world.

In the amusement machine field, SEGA SAMMY Group, which is engaged in the entertainment content business, is introducing “CVT Kits,” which upgrade content by replacing the base and distributing downloads. The “CVT Kit” makes it possible to upgrade amusement machines without purchasing a new chassis. By eliminating the need to dispose of the enclosure when replacing it, it is expected to reduce environmental impact, mainly CO2 emissions. It also reduces facility operators’ capital investment and disposal costs. The full-scale introduction of the “CVT Kit” began around 2000, and it has been used in the renewal of the Derby Owners Club and WCCF series, both of which were large enclosures at the time. The “CVT Kit” can be used not only for version upgrades of the same series, but also for new models, and has functioned effectively since that time as one of the measures to reduce environmental impact, as in the case of the Derby Owners Club chassis, which was used for the first generation MJ. The components used have also changed over time. Currently, changes in decorations are designed and manufactured with a greater awareness of reducing environmental impact so that existing components can be used as they are, for example, by utilizing LEDs to switch colors rather than replacing plastic parts, and by switching software version upgrades from DVD or USB distribution to large-volume distribution. The “CVT Kit” is also designed and manufactured with a view to reducing environmental impact. In addition, as a more advanced measure than the “CVT Kit,” the company is also working to collect the market’s casings, recondition them, modify them, and ship them as a new product for Kemono Friends 3.

In the pachislot and pachinko machine business, Sammy has set a target for the number of parts that can be reused in 2016 by standardizing parts, circuit boards, and units from the design and development stages with the aim of increasing the reusability of parts that make up pachislot and pachinko machines and reducing product-related CO2 emissions, etc. As of March 31, 2022, the recycling rates for pachislot machines for pachislot and pachinko machines was 94.6% and 98.1%, respectively. The Company will continue to share and reuse components for both pachislot and pachinko machines to a greater extent than before, and will aim to maximize the reuse effect by sharing the same pachinko part mechanisms and expanding the scope of common use of the common base.In addition, all pachislot and pachinko machines currently on the market are equipped with eco-functions, and for pachislot machines, the eco-function mark (a mark that can be displayed on machines equipped with the “eco function,” a unified function aimed at reducing power consumption) provided by the Japan Electric Amusement Machine Manufacturers Association (JEMA) is displayed on the The mark is displayed on LCDs and pamphlets. In pachinko machines, although there is no common mark for the industry association, “power-saving mode” is indicated in letters on the LCDs. Environmental information is disclosed on all pachinko/pachislot machine casings by means of environmental labels, etc.　Within the pachinko/pachislot industry, we are collaborating with other manufacturers to create platforms for parts and units, and we are continuing our efforts to reduce the environmental impact of the industry as a whole.We are also considering reducing CO2 emissions during product delivery, and are reviewing the excessive quality of plastic and cardboard packaging materials, as well as reducing the number of items and quantity. We are also considering switching packaging materials, including the use of recyclable packaging materials and cardboard with high recycled paper content, and will continue to reduce and use environmentally conscious packaging materials.

SEGA Logistics Service is working to reduce disposal costs and prevent illegal dumping through the development of a nationwide recycling system. It stores and manages used amusement machines, prepares units that are in good condition for sale and reuse, and extracts reusable parts from unwanted machines for use in repairs, before arranging their disposal as industrial waste. Intermediate industrial waste processing companies have been recruited to operate at SEGA Logistics Service’s Yako Plant in Chiba Prefecture, where they manually disassemble machines and sort the materials used under a system that ensures 100% recycling, with zero landfill disposal and zero direct incineration. Unwanted cards and papers from amusement machines and some types of plastic waste are processed into the alternative fuel RPF*1 , which is used to recover heat through thermal recycling.

*1 Refuse paper and plastic fuel (RPF) is a high-grade solid fuel made from industrial waste, especially waste plastic and used paper that are unsuitable for recycling as materials.

In 2016 Sammy set targets for the number of reusable parts and has been working to improve the reusability of Pachislot and Pachinko machine parts by working from the design and development stages to standardize parts, circuit boards, and units. In the fiscal year ended March 2023, the recovery rate reached 92%. Sammy will continue its efforts to maximize the benefits of reuse. Sammy is also working with other manufacturers to develop platforms for parts and units as part of industry-wide efforts to reduce environmental impacts.