The SEGA SAMMY Group is mainly comprised by the Entertainment Contents Business, which offers a diversity of fun through consumer and arcade game content, toys and animation; the Pachislot and Pachinko Machines Business, which conducts everything from development to sales of Pachinko/Pachislot machines; and the Gaming Business, which operates integrated resorts and develops casino gaming products and software.

We will continue to invent new added value and offer captivating experiences to people around the world by creating synergies as a group while each business builds its own unique position in its field.

SEGA CORPORATION and other members of the SEGA Group drive Consumer , Animation and AM (Amusement Machine) & TOY, the three divisions that make up the SEGA SAMMY Group’s Entertainment Contents Business. They offer a broad portfolio of entertainment-related content and services, including everything from consumer and arcade games to toys and animation.

The SEGA Group continues to enhance the value of its intellectual properties (IP) from video games to diverse media landscapes, including animation and licensing, through the core strategy of transmedia. Additionally, we will strengthen collaborations within group companies worldwide and provide captivating experiences to people around the world.

The Pachislot and Pachinko Machines Business, with Sammy Corporation at the core and its motto of “Sammy… the wellspring of new ideas as an innovator in the industry,” continues to produce industry firsts that overturn preconceptions.
In response to the recent rapid changes in the environment surrounding the industry, we are constantly driving the development of compelling, gameplay-focused pachislot machines and completely original machines for the pachinko business that incorporate new play elements in order to release them at just the right time.

Paradise City, the first integrated resort (IR) facility in South Korea, creates captivating experiences outside of everyday life through its hotels, entertainment facilities, commercial establishments, and casino facilities. By leveraging our cutting-edge technology and extensive experience. We also develop casino products for the global gaming market by leveraging the technologies and extensive experiences of the SEGA SAMMY Group.