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Core Businesses of SEGA SAMMY
Overview of Each Business
Flagship IP of SEGA SAMMY

Core Businesses of SEGA SAMMY

The SEGA SAMMY Group operates its business around three segments: the Entertainment
Contents Business, Pachislot & Pachinko Machines Business, and the Gaming Business.
Each business has established a unique position in its respective field, and by generating
synergies as a Group, we continue to create new added value and deliver captivating
experiences to people around the world.

©2024 GOSHO AOYAMA/DETECTIVE CONAN COMMITTEE All Rights Reserved
©SEGA
©SEGA
©ATLUS. ©SEGA. All rights reserved.
©SEGA FAVE
©Buronson & Tetsuo Hara／COAMIX 1983, ©COAMIX 2007 Approved No.YGS-124　©Sammy
©2017-2021 BONES/Project EUREKA MOVIE ©Bandai Namco Sevens Inc. ©Sammy

Overview of Each Business

Entertainment Contents Business

Leveraging SEGA’s exceptional development capabilities—honed through the creation of innovative products across multiple fields—the Group seeks to maximize earnings by expanding its content portfolio globally, with a primary focus on the Consumer area, including games for home video game consoles, PCs, and smart devices.

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Pachislot & Pachinko Machines Business

The Group develops and markets pachislot & pachinko machines, as well as PC and smartphone games that leverage pachislot & pachinko–based content.

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Gaming Business

At PARADISE CITY, South Korea’s first integrated resort (IR), the Group creates Captivating Experiences through a comprehensive range of offerings, including hotels, entertainment venues, retail facilities, and a casino. In addition, by leveraging the advanced technologies and extensive expertise cultivated by the SEGA SAMMY Group, the Group develops casino machines for the global gaming market.

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A variety of product promotion videos and commercials are available.

Official YouTube Channel

SEGA SAMMY GROUP

SEGA

Sammy Channel

PARADISE CITY

Flagship IP of SEGA SAMMY

The Group owns and has access to multiple, highly competitive IPs, including acquired IPs and those of
other companies in addition to those developed in-house. By cultivating and expanding these abundant
IPs and deploying them in a variety of fields, we have achieved stable earnings.

*IP: Intellectual property

Figures are as of March 31, 2024.

Sonic the Hedgehog series

Sonic, SEGA’s flagship IP, was introduced in 1991 as a high-speed action game in which players can run at a frenetic pace through stages of various ups, downs, and loops. Several hit games followed, continuing to attract fans around the world. The Sonic the Hedgehog movie, released in 2020, and its sequel, Sonic the Hedgehog 2, released in 2022, were both global blockbusters, which has helped to accelerate the growth of the Sonic IP.

Cumulative number of units in series

Over1.77billion

(Units and downloads*), (Full games and F2P total)*Including F2P title downloads

Product1

Sonic Frontiers / ©SEGA
Product2

SONIC X SHADOW GENERATIONS / ©SEGA

Hokuto No Ken series

The original Pachislot Hokuto No Ken boasts the largest sales volume in the history of the pachislot & pachinko machines market, with a cumulative sales volume of about 620,000 units. The total sales number of pachislot & pachinko machines is approximately 3.15 million, and the total number of Full Game total, F2P titles, and amusement machines amounts to 5.80 million (units/DL), making it a huge IP. Smart Pachislot Hokuto No Ken was introduced in 2023, and it has become a major hit.

Cumulative number of units in series

Approx.3.15million

（Units）(pachislot and pachinko machines)

Product1

Smart Pachislot Hokuto No Ken / ©Buronson & Tetsuo Hara／COAMIX 1983,©COAMIX 2007 Approved No.YRA-114 ©Sammy

Like a Dragon (Ryu ga Gotoku) series

Like a Dragon, a dramatic adventure game series created in 2005 for adults tired of playing traditional video games to truly enjoy, offers a full-fledged crime suspense experience that follows the encounters and partings between the main characters and a wide range of others, each with their own personalities, through incidents in the underworld. Set in an entertainment district and filled with a variety of adult play spots, this series has sold approx. 27.70 million units in total.

Cumulative unit sales:

Approx.27.70million

(Units) (Full games total)

Persona Series

The Persona series is a coming-of-age themed RPG about teenage boys and girls who, having awakened to their special Persona powers, encounter various incidents and hardships as they grow. With its unique characters and settings, stylish songs, and compelling stories, the Persona series has gained many fans around the world. This popular series, with its cumulative total of 24 titles, has been adapted for a variety of media, including live music, animation, and manga, which has attracted new users.

Cumulative unit sales:

Approx.23.50million

(Units) (Full game total)