SEGA SAMMY Group upholds our group mission and purpose: “Captivate the World -Making Life More Colorful-.” This reflects our strong aspiration to continually create experiences that move people’s hearts through entertainment, thereby energizing society itself and making it more colorful.

In pursuit of realizing this mission and purpose, we have continuously challenged ourselves to create diverse entertainment experiences. We firmly believe that delivering captivating experiences through these challenges is the greatest contribution we can make to society, and that doing so also leads to the sustainable enhancement of the SEGA SAMMY Group’s corporate value.

Our group has long pursued a wide range of sustainability initiatives. From April 2025, however, in order to further develop and strengthen these efforts, we integrated the sustainability function into the Corporate Planning Division and established a new promotion framework fully aligned with our management strategy. Under this new approach, we will move forward with a review of our materiality, further strengthening its alignment with our business activities. We plan to disclose our new materiality in the spring of 2027, and through these efforts, we will strongly drive the sustainable enhancement of the SEGA SAMMY Group’s corporate value.

Rooted in the values of “Creativity is Genesis” and “Always Proactive × Always Pioneering,” the SEGA SAMMY Group continues to create unique value by combining four core strengths: “Versatile Game Changers (human capital)”, “Unique business portfolio/financial base”, “Brand/IP” and “Multichannel/Transmedia”.

Above all, human capital is the starting point of the SEGA SAMMY Group’s value creation and the asset we have always valued most. Even before “human capital management” came into the spotlight, we have consistently placed emphasis on investing in our people, working to improve the working environment and enhance employee engagement. This is because we firmly believe that all of SEGA SAMMY’s value is created through human creativity.

We believe that investment in human capital is not only essential for creating captivating experiences, but also an essential foundation for ensuring that our customers can enjoy our products and services safely, as well as for expanding captivating experiences to people around the world. Going forward, we will continue to unlock the full potential of our people and drive new value creation.

At the same time, I believe it is essential to acknowledge and address the negative aspects of our businesses with sincerity and responsibility. High-quality and captivating experiences can carry risks such as excessive immersion and addiction. Recognizing these issues as serious themes, we have identified “Addiction” as one of our materialities and have taken measures to address it from an early stage.
We advance initiatives, in collaboration with organizations in the video game and pachislot & pachinko industries, to minimize potential negative impacts. At the same time, we deliver even greater positive experiential value to society, – such as joy, surprise, excitement, and relaxation – while appropriately managing risks. This is our mission and responsibility as an entertainment company. Through these efforts, we aspire to remain a company that continues to be needed and valued by society.

I will continue to pursue sustainable value creation from a medium- to long-term perspective in order to realize our group mission and purpose, “Captivate the World -Making Life More Colorful-,” and strive to meet the expectations of all our stakeholders.