History of SEGA SAMMY Group

  • SEGA SAMMY HOLDINGS INC.
  • Before Business Integration (SEGA)
  • Before Business Integration (Sammy)

SEGA SAMMY HOLDINGS INC.

2004
  • Establishment of SEGA SAMMY HOLDINGS INC.
  • Launched All.Net network services (SEGA).
  • Launched LOVE AND BERRY Dress up and Dance! girls' card game machine (SEGA).
2005
  • Launched CR Hokuto No Ken pachinko machine (Sammy).
  • Acquired all outstanding shares of The Creative Assembly Ltd. (SEGA).
  • Launched first title in the Ryu-Ga-Gotoku home video game series (SEGA).
  • Launched first title in the Sangokushi Taisen series of network-enabled trading card games (SEGA).
2006
  • Made SPORTS INTERACTIVE Ltd. a wholly owned subsidiary (SEGA).
  • Launched Pachislot Hokuto No Ken SE pachislot machine (Sammy).
  • Launched Hakushon Daimaoh, the Company's first new-format pachislot machine (Sammy).
  • Entered strategic business alliance with Sanrio Company, Ltd. (SEGA SAMMY HOLDINGS).
2007
  • Launched Hokuto no Ken 2 Ranse Hao-Den Tenha no Sho-pachislot machine (Sammy).
  • Made TAIYO ELEC Co., Ltd., a subsidiary (Sammy).
2008
  • Reached agreement with Sanrio Company, Ltd., to jointly develop new character (SEGA SAMMY HOLDINGS).
  • Launched Pachinko CR Hokuto No Ken series of pachinko machines, which set a new record for sales of Sammy pachinko machines (Sammy).
2009
  • Made GINZA CORPORATION a subsidiary (Sammy).
  • Established SEGA SAMMY VISUAL ENTERTAINMENT INC. (Currently MARZA ANIMATION PLANET INC.) (SEGA SAMMY HOLDINGS).
  • Established Bakugan Limited Liability Partnership (Bakugan LLP) (SEGA SAMMY HOLDINGS and Group companies).
2010
  • Made Sammy Networks Co., Ltd., SEGA TOYS CO., LTD., and TMS ENTERTAINMENT, LTD., wholly owned subsidiaries (SEGA SAMMY HOLDINGS).
  • Cancelled 17 million shares of treasury stock (SEGA SAMMY HOLDINGS).
2011
  • Made TAIYO ELEC Co., Ltd., a wholly owned subsidiary (SEGA SAMMY HOLDINGS).
2012
  • Made Phoenix Resort Co., Ltd. a wholly owned subsidiary (SEGA SAMMY HOLDINGS).
  • Concluded agreement on establishment of joint venture with Paradise Group of South Korea (SEGA SAMMY HOLDINGS).
  • Established SEGA Networks, Ltd., through divestiture from SEGA (SEGA).
2013
  • Acquired North American developer Relic Entertainment Inc. and intellectual properties related to titles under development (SEGA).
  • Acquired casino facility, Paradise Casino Incheon, through PARADISE SEGA SAMMY (SEGA SAMMY HOLDINGS).
  • Assumed Index Corporation’s game business and contents and solutions business (SEGA).
  • Established SEGA SAMMY CREATION INC., which develops, manufactures, and sells casino machines (SEGA SAMMY HOLDINGS).
2014
  • Executed company split to establish Index Corporation’s game business as ATLUS. CO., LTD (SEGA).
  • Began construction of integrated resort PARADISE CITY through PARADISE SEGASAMMY Co., Ltd. (SEGA SAMMY HOLDINGS).
2015
  • Reorganized the Group through an incorporation-type demerger, which designated SEGA CORPORATION as transferor and established SEGA Holdings Co., Ltd., SEGA Interactive Co., Ltd., and SEGA LIVE CREATION Inc. (currently CA Sega Joypolis Ltd.) (SEGA).
  • Changed SEGA CORPORATION’s name to SEGA Games Co., Ltd., after merging SEGA CORPORATION with SEGA Networks, Ltd. (SEGA).
2016
  • Established joint venture with Universal Entertainment Corporation (Sammy).
  • Renovated Sheraton Grande Ocean Resort (Phoenix Resort).
2017
  • Opened South Korea’s first integrated resort, PARADISE CITY, through PARADISE SEGASAMMY Co., Ltd. (SEGA SAMMY HOLDINGS).

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