Establishment of SEGA SAMMY HOLDINGS INC.
Launched All.Net network services (SEGA).
Launched LOVE AND BERRY Dress up and Dance! girls' card game machine (SEGA).
Launched CR Hokuto No Ken pachinko machine (Sammy).
Acquired all outstanding shares of The Creative Assembly Ltd. (SEGA).
Launched first title in the Ryu-Ga-Gotoku home video game series (SEGA).
Launched first title in the Sangokushi Taisen series of network-enabled trading card games (SEGA).
Made SPORTS INTERACTIVE Ltd. a wholly owned subsidiary (SEGA).
Launched Pachislot Hokuto No Ken SE pachislot machine (Sammy).
Launched Hakushon Daimaoh, the Company's first new-format pachislot machine (Sammy).
Entered strategic business alliance with Sanrio Company, Ltd. (SEGA SAMMY HOLDINGS).
Launched Hokuto no Ken 2 Ranse Hao-Den Tenha no Sho-pachislot machine (Sammy).
Made TAIYO ELEC Co., Ltd., a subsidiary (Sammy).
Reached agreement with Sanrio Company, Ltd., to jointly develop new character (SEGA SAMMY HOLDINGS).
Launched Pachinko CR Hokuto No Ken series of pachinko machines, which set a new record for sales of Sammy pachinko machines (Sammy).
Made GINZA CORPORATION a subsidiary (Sammy).
Established SEGA SAMMY VISUAL ENTERTAINMENT INC. (Currently MARZA ANIMATION PLANET INC.) (SEGA SAMMY HOLDINGS).
Established Bakugan Limited Liability Partnership (Bakugan LLP) (SEGA SAMMY HOLDINGS and Group companies).
Made Sammy Networks Co., Ltd., SEGA TOYS CO., LTD., and TMS ENTERTAINMENT, LTD., wholly owned subsidiaries (SEGA SAMMY HOLDINGS).
Cancelled 17 million shares of treasury stock (SEGA SAMMY HOLDINGS).
Made TAIYO ELEC Co., Ltd., a wholly owned subsidiary (SEGA SAMMY HOLDINGS).
Made Phoenix Resort Co., Ltd. a wholly owned subsidiary (SEGA SAMMY HOLDINGS).
Concluded agreement on establishment of joint venture with Paradise Group of South Korea (SEGA SAMMY HOLDINGS).
Established SEGA Networks, Ltd., through divestiture from SEGA (SEGA).
Acquired North American developer Relic Entertainment Inc. and intellectual properties related to titles under development (SEGA).
Acquired casino facility, Paradise Casino Incheon, through PARADISE SEGA SAMMY (SEGA SAMMY HOLDINGS).
Assumed Index Corporation's game business and contents and solutions business (SEGA).
Established SEGA SAMMY CREATION INC., which develops, manufactures, and sells casino machines (SEGA SAMMY HOLDINGS).
Executed company split to establish Index Corporation's game business as ATLUS. CO., LTD (SEGA).
Began construction of integrated resort PARADISE CITY through PARADISE SEGASAMMY Co., Ltd. (SEGA SAMMY HOLDINGS).
Reorganized the Group through an incorporation-type demerger, which designated SEGA CORPORATION as transferor and established SEGA Holdings Co., Ltd., SEGA Interactive Co., Ltd., and SEGA LIVE CREATION Inc. (currently CA Sega Joypolis Ltd.) (SEGA).
Changed SEGA CORPORATION's name to SEGA Games Co., Ltd., after merging SEGA CORPORATION with SEGA Networks, Ltd. (SEGA).
Established joint venture with Universal Entertainment Corporation (Sammy).
Renovated Sheraton Grande Ocean Resort (Phoenix Resort).
Opened South Korea's first integrated resort, PARADISE CITY, through PARADISE SEGASAMMY Co., Ltd. (SEGA SAMMY HOLDINGS).
SEGA SAMMY CREATION INC. and Sega Sammy Creation USA Inc., a wholly owned subsidiary of SEGA SAMMY CREATION, received Manufacturer licenses and Distributor licenses for the manufacture, sale and distribution of gaming machines in the State of Nevada. (SEGA SAMMY CREATION)
Relocated head office to Osaki. (SEGA SAMMY Group)
Launched Mario & Sonic at the Olympic Games Tokyo 2020™ for home video game consoles. (SEGA)