SEGA SAMMY Group, as a corporate citizen headquartered in Shinagawa-ku, Tokyo, is committed to contributing to regional revitalization by actively participating in local events through exhibitions, sponsorships, and support, while closely collaborating with the Shinagawa-ku.

Major events we engaged in Fiscal 2026 (in part)

SEGA SAMMY HOLDINGS has been working on regional co-creation initiatives with Chitose-shi, Hokkaido, primarily through events held at The North Country Golf Club, which is operated by SEGA SAMMY GOLF ENTERTAINMENT INC., a group company located in the city. On August 16, 2022, we further strengthened our collaboration by concluding a comprehensive partnership agreement with Chitose-shi to promote regional revitalization and enhance public services.

Since 2005, The North Country Golf Club has hosted the SEGA SAMMY CUP, a men’s professional golf tour event held every summer. Beginning in 2007, Mr. Shigeo Nagashima was invited to serve as Honorary Chairman of the tournament, which has since been held as the “Shigeo Nagashima Invitational SEGA SAMMY CUP GOLF TOURNAMENT,” attracting numerous visitors from both within and outside Hokkaido.

Additionally, during the period of the SEGA SAMMY CUP, we have contributed to regional revitalization through the “SEGA SAMMY CUP Manabu Project,” a community initiative aimed at supporting local engagement and junior development. As part of this project, various hands-on programs and classes have been held at various locations, including elementary and junior high schools in Chitose-shi.

In 2019, we signed a comprehensive partnership agreement with Shichigahama-machi on regional revitalization to create the future of the place together under the theme “regional co-creation.” This is the first time the Group has entered into such an agreement with a municipal government.
Since July 1, 2019, SEGA SAMMY Group’s personnel have been sent to onsite assignments in Shichigahama-machi to help boost and sustain the ongoing growth of the regional economy. They are involved in such initiatives as creating new businesses, supporting local businesses, and promoting local brands.

SEGA SAMMY Group Signs Comprehensive Partnership Agreement for Regional Revitalization with Shichigahama Town, Miyagi Prefecture(Only available in Japanese)

SEGA SAMMY Group endorses the intent of Adopt-A-Forest Promotion Program, a program led by Nagano Prefecture acting as an intermediary, and signed an “adopt-a-forest” contract with Minamiaiki Village of Saku County in Nagano Prefecture in April 2008. The contracted forest covers an area of 3,633 hectares (roughly 773 times the area of the Tokyo Dome) of privately-owned forest. We named the forest SEGA SAMMY-no-Mori and support global environmental preservation by funding part of forest maintenance activities to sustain the forest’s ability to absorb CO2. As a result of maintenance efforts, the volume of CO2 absorbed by the forest in fiscal 2025 was 400.9 t-CO2. With the impressive cooperation of local people, SEGA SAMMY-no-Mori also fosters an awareness of global environmental protection among employees.

In January 2018, our ten years of performance in forest maintenance activities and interaction with the local community were recognized by the presentation of the Nagano Prefectural Governor’s Award in the category of utilization of prefectural tax for Nagano Prefecture’s forest creation. In addition, at the “Forests × ACT Challenge 2025” (Forest Development Category) sponsored by the Forestry Agency, SEGA SAMMY HOLDINGS has received the Director-General of the Forestry Agency Award (Excellence Award) in November 2025.

At the “Forests × ACT Challenge 2025” (Forest Development Category) sponsored by the Forestry Agency, SEGA SAMMY HOLDINGS receives the Director-General of the Forestry Agency Award (Excellence Award) (Only available in Japanese)