The SEGA SAMMY Group operates its business across three segments: the Entertainment Contents Business, Pachislot & Pachinko Machines Business, and the Gaming Business. While each business has established a distinctive position in its respective field, the Group generates synergies across its businesses to create new added value and continues and continues to create new added value and deliver captivating experiences to people around the world.

Sonic The Hedgehog Series (Series launched in 1991)

Sonic is one of SEGA’ s most famous action game series, which features the world’ s fastest hedgehog as its protagonist. Since the 1991 release of the first Sonic the Hedgehog game in North America, the Sonic series has gained popularity across the globe: with the release of the film in 2020, which became a worldwide hit, the global expansion of the Sonic series’ media mix has only accelerated. It is one of SEGA’ s quintessential IPs and has led to the development of various content, from games to anime and toys.

Persona Series (Series launched in 1996)

The Persona series is a coming-ofage themed RPG about teenage boys and girls who, having awakened to their special Persona powers, encounter various incidents and hardships as they grow. With unique characters and settings, stylish songs, and compelling stories, the Persona series has gained many fans around the world. This popular series has been adapted for a variety of media, including live music, animation, and manga, which has attracted new users.

Like a Dragon Series (Series launched in 2005)

Like a Dragon series is a dramatic adventure game series created in 2005 for adults tired of playing traditional video games to truly enjoy. It offers a full-fledged crime suspense experience that follows the encounters and partings between the main characters and a wide range of others, each with their own personalities, through incidents in the underworld. The game also offers players a wide array of “adult entertainment” in the entertainment districts where the stories unfold.

Hokuto No Ken Series (Series launched in 2002)

The original Pachislot Hokuto No Ken boasts the largest sales volume in the history of the pachislot & pachinko machines market, with a cumulative sales volume of about 620,000 units. In addition to pachislot & pachinko machines, it has also expanded into F2P games with Fist of the North Star LEGENDS ReVIVE. In 2023, Smart Pachislot Hokuto No Ken was released as a smart pachislot title and became a major hit.