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SEGASAMMANIA -SEGASAMMY Inside Story-
SEGASAMMANIA#002
“Persona 30th Anniversary” The Story of Its Growth into a Global IP
Part 1
The Persona series, a juvenile RPG whose first installment was released in 1996 by ATLUS. CO., LTD. (hereinafter “ATLUS”), a member of the SEGA SAMMY Group, celebrated its 30th anniversary on September 20, 2026. Set in modern-day Japan, Persona has captivated fans with its distinctive gameplay experience, where school life intersects with the extraordinary. To date, the series has expanded to five numbered titles. With cumulative sales exceeding 30 million units worldwide as of June 2026, Persona has grown into a global IP with strong support not only in Japan but also overseas.
Reports of “Captivating Experiences” Archive
“Captivating Experiences” is the value SEGA SAMMY Group has been pursuing that exceed customers’ expectations. We introduce the scenes you can only find here such as behind-the-scenes of the development process, feature articles and others.
![Examining the trajectory of “Ryu Ga Gotoku,” an entertainment for adults that has grown to be one of SEGA's flagship IPs, and its further evolution! [Part 2]](https://www.segasammy.co.jp/cms/wp-content/uploads/ir_archive_ryugagotoku_2_en.png)
![Report: Examining the trajectory of “Ryu Ga Gotoku,” an entertainment for adults that has grown to be one of SEGA's flagship IPs, and its further evolution! [Part 1]](https://www.segasammy.co.jp/cms/wp-content/uploads/Report_ryu_1_archive_ir-scaled.jpg)
![Sammy’s Development, Production and Sales Capabilities that Overcame a Number of Crises to Create the Hit, Smart Pachislot Hokuto No Ken [Part 2]](https://www.segasammy.co.jp/cms/wp-content/uploads/ir_hokuto_v02en_thumbnail.jpg)
![Sammy’s Development, Production and Sales Capabilities that Overcame a Number of Crises to Create the Hit, Smart Pachislot Hokuto No Ken [Part 1]](https://www.segasammy.co.jp/cms/wp-content/uploads/ir_archive_hokuto_1_e.png)
