Amid the COVID-19 pandemic, the very meaning of the existence of entertainment was called into question, as a “non-essential” business. Under these circumstances, we went back once more to the Group’s Mission of “Constantly Creating, Forever Captivating—Making life more colorful—”. We want to enrich the hearts of people and society again by providing experiences that move the heart. Guided by this commitment, the SEGA SAMMY Group is working to create new forms of entertainment. Sammy’s newest business is the first step in this direction: the mind entertainment “m,” which centers on Texas Hold’em, the most popular game in the poker genre. By providing experiences of mental stimulation to a broad range of people through Texas Hold’em, regardless of age or gender, “m” is seeking to enrich day-to-day life.
Texas Hold’em is a simple but profound mind sport played all over the world, in which players compete to see who has the best hand, using two cards of their own and five common cards. The worldwide player population of the game has surpassed 100 million people. In Japan as well, the player population recently passed the 880,000 mark, based on our research. Young people represent the fastest-growing player group. Going forward, we will make full use of the expertise and resources that the SEGA SAMMY Group has cultivated over many years in rolling out services in a range of directions to further grow the playing population and develop the game into a new culture in Japan.
