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Notice Regarding SEGA Appoints New Executive to Lead Global Transmedia Strategy

(Translation)

Dear all,

Name of Company: SEGA SAMMY HOLDINGS INC.
Name of Representative: Haruki Satomi,
President and Group CEO, Representative Director
(Code No. 6460, Tokyo Stock Exchange Prime)
Further Inquiry: Makoto Takahashi,
Executive Vice President, Executive Officer,
Managing Director of Corporate Planning Division
(TEL: 03-6864-2400)

Notice Regarding SEGA Appoints New Executive to Lead Global Transmedia Strategy

　SEGA SAMMY HOLDINGS INC. (the Company) hereby notifies that SEGA CORPORATION (SEGA), a group company of the Company has announced the appointment of Justin Scarpone, former Executive of The Walt Disney Company and Scopely Inc., as Executive Vice President, Head of Global Transmedia Group, effective April 1, 2024.

For further information, please refer to press release from SEGA from the below link.

“SEGA Appoints New Executive to Lead Global Transmedia Strategy”