Sports
SPORTS TEAMS＆
TOURNAMENT
The SEGA SAMMY group is involved in a wide variety of sports-related activities, which includes managing sports teams and organizing tournaments.
SUNROCKERS SHIBUYA
A men’s professional basketball club belonging to the B.LEAGUE B1 Eastern Conference, based in Shibuya-ku, Tokyo.
The 2025–26 season marks the club’s 90th anniversary and will be a special one as it will also be the final season based in Shibuya.
Starting from the 2026–27 season, the club plans to relocate to “TOYOTA ARENA TOKYO” in Koto-ku.
SEGA SAMMY LUX
SEGA SAMMY LUX is our corporate dance team that competes in the D.LEAGUE, a professional dance league from Japan.
Our dynamic performances will captivate all audiences and bring new "LUX（light）" to the world.
With the new team slogan, "D.LEAGUE's No.1 Energy Giver," we aim to move further forward.
SEGA SAMMY BASEBALL
Formed in August 2005, SEGA SAMMY BASEBALL aims to compete in Intercity Baseball and Japan Championship tournaments organized by the Japan Amateur Baseball Association. It is also involved in a variety of activities held across Japan to develop the worlds of baseball and sports, and contribute to building a bright and healthy society through sports.
SEGA SAMMY CUP GOLF TOURNAMENT
An annual men’s pro golf tournament sanctioned by the Japan Golf Tour Organization and held since 2005 at The North Country Golf Club in Hokkaido.
In 2024, pro golfer Kensei HIRATA won the 19th tournament with a 19-under total.
*SEGA SAMMY Charity Pro-Am is held in 2025.
SUPPORT SPORTS
Find out about the sport-related activities of SEGA SAMMY Group companies
SUPPORT ATHLETE
Learn about the athletes sponsored by the SEGA SAMMY Group
SEGA SAMMY
AMBASSADOR
TAKESHI MATSUDA
Professional swimmer and Olympic medalist.
Matsuda Takeshi has competed in four Olympics back-to-back and won four medals. As the current SEGA SAMMY Group ambassador, he participates in the SEGA SAMMY Group Swimming School and a variety of other initiatives.
Sponsorship
The SEGA SAMMY Group actively sponsors sports in various ways.
