Human Capital and Organizational Development

To captivate the world, we have been investing in the human capital, culture, and environment that is our driving force , as well as consistently working on the agenda aligned with the concept of “human capital management.” We will continue to make the necessary investments in our human capital and build the systems that enable every individual to remain “Game Changer.”

HCDGs Theme “Evolution/Expansion Broadening Horizons”

We will continue to evolve our capabilities and expand our offerings, sowing the seeds for new challenges and growth.

SEGA SAMMY College (SS-College)

SEGA SAMMY College, which opened in conjunction with the consolidation of the Group headquarters in 2018, offers a wide variety of learning and experience programs for the entire Group to promote the evolution and expansion of human capital and the organization.

Structure of SEGA SAMMY College

We are expanding our programs to include Business Juku and Level-Specific Training to develop SEGA SAMMY-like leaders, Open Learning Dojo where employees can learn various skills according to their wishes, language education to develop globally competent human capital, and IT 101 Classroom to develop human capital for DX.

Participation in SEGA SAMMY College

From the foundation in 2018, 77,816 participants in total learned in college as of FY2026/3. Since 2020, online training and E-learning have been added to conventional face-to-face training, which achieved a more flexible training style with no limit in place and time.

Curriculum in SEGA SAMMY College

It is delivered throughout the year so that employees can keep learning and to meet the needs, from those who want to improve their skills as the role changes as well as to those who want to “reskill” themselves.

Culturally diverse human capital development: "Global Learning & Development Program"

The SEGA SAMMY Group aims to become a bold global brand that continually challenges conventions as a “Game Changer.” Recognizing the urgent need to expand a culturally diverse human capital across our business environments, we established a structured global human capital development program in 2022, with approximately 3,228 participants annually. As a result, we achieved our target number of culturally diverse human capital, which was originally set for FY2031/3, six years ahead of schedule in FY2025/3. We will continue to promote the expansion of culturally diverse human capital as one of our key human resources strategies.

Outline of Global Learning & Development Program

Study abroad program	A program that supports overseas study for selected candidates from among applicants, to develop future executive talent who can adapt to diverse business environments across the Group and drive Game Change.
Selective/Intensive Short-Term Course	A course designed for employees with a certain level of English proficiency, aimed at improving their language skills in a short period through intensive study and increasing the number of employees who can use English effectively in practical business settings.
Business English Conversation Course	Private lessons held twice a week for employees with a certain level of English proficiency.
English Conversation Course for Beginners	Online English conversation lessons designed to be enjoyable and available to all Group employees.
E-Learning Platform	A language learning platform available to all Group employees, offering digital learning content in 18 languages, group lessons, writing lessons, and more.
Speaking Test	An AI-powered business English speaking test that can be taken anytime and as many times as desired, allowing employees to assess their English proficiency.

Digital Human Capital Development “IT 101 Classroom”

Since 2021, the SEGA SAMMY Group has been promoting the use of data and AI across three key pillars, environment, education, and culture, with the goal of “connecting the Group through data and transforming the way we work with AI.” In recent years, we have focused on establishing an environment for the use of generative AI, sharing both success and failure cases, providing support and training programs to enable practical use of generative AI, and strengthening AI governance. As a result, the utilization rate of generative AI within the SEGA SAMMY Group has reached approximately 80%*. We will continue to shape the future of the SEGA SAMMY Group through forward-looking IT education.

*Based on the results of the Group employee survey (response rate: 73%, as of August 2025)

Overview of Generative AI Education and Awareness Activities

Regular Event Hosting	A roundtable session to learn, from an intellectual property perspective, with members of the development team, about key considerations when using generative AI in business operations. An sharing event of internal cases
On-site Hands-on Training	Hands-on training customized for each department based on pre-interviews to identify their specific challenges. (approximately 100 departments and about 2,000 participants as of October 2025)
Generative AI Portal	A portal site that features news related to generative AI and provides learning content.
Prompt List	Prompt collection designed with the concept of being easy to apply and immediately usable.
Community Management	Operating a community of more than 2,000 SEGA SAMMY Group employees to enable mutual support, consultations and knowledge sharing.

Raising Compliance Awareness

We carry out initiatives to enhance awareness and understanding of compliance among our employees. The contents, materials, and activities were recreated to improve efficiency and effectively for FY2026/3. The updated compliance contents are personalized specifically for our group and companies. For instance, there are the e-learning system to learn fundamentals, the self-assessment for comprehension, and the mandatory training for new executive officers. Furthermore, we deliver email newsletters, and host “Compliance Awareness Month” to solidify the ethical environment in our culture.

The annual compliance survey is also conducted for all employees. We analyze the responses and evaluate how they have been changing over the years. Moreover, the results are utilized to give each company feedback and coordinate with the executives and Risk Compliance Officers at each group company for improvements. We also hold the harassment survey and take effective action professionally.

We manage training for executives, including those newly appointed. The participants primarily take part in face-to-face training. Additionally, online sessions and recorded archives are also available. The training is arranged flexibly to be accessible anytime and anywhere.

FY2026	Participants	Sessions	Companies
New Executive Training	11	Archive session	32 Group Companies *Participants from 7 Group Companies took the training.
Current Executive Training	151	2 *Archive sessions are also available.	32 Group Companies
New Management Training	84	5	25 Group Companies
Self-Assessment (Compliance awareness)	5,749	1
Introductory compliance awareness training (SEGA SAMMY curriculum)	759	1