For Individual Investors
SEGASAMMANIA -SEGASAMMY Inside Story-
SEGASAMMANIA#001
Transmedia Strategy for a Virtuous Cycle of IP Value and Revenue Growth
Part 1: Increasing Touchpoints
Introducing SEGA STORE TOKYO,
Offering an Immersive Experience in the World of SEGA
In July 2025, SEGA CORPORATION, a member of the SEGA SAMMY Group, opened SEGA STORE TOKYO in Shibuya, which serves as the first flagship store in Japan embodying the Transmedia strategy.
Upon entering, visitors are greeted by a giant 3D hologram display, where dynamic, immersive three-dimensional images appear to float through space, drawing them into the distinctive world of SEGA.
Moving further into the store, visitors will find goods from SEGA and ATLUS IPs such as Sonic, Persona, and Like a Dragon, along with more than 800 items, including limited-edition products available exclusively in-store.
Reports of “Captivating Experiences” Archive
“Captivating Experiences” is the value SEGA SAMMY Group has been pursuing that exceed customers’ expectations. We introduce the scenes you can only find here such as behind-the-scenes of the development process, feature articles and others.
![Examining the trajectory of “Ryu Ga Gotoku,” an entertainment for adults that has grown to be one of SEGA's flagship IPs, and its further evolution! [Part 2]](https://www.segasammy.co.jp/cms/wp-content/uploads/ir_archive_ryugagotoku_2_en.png)
![Report: Examining the trajectory of “Ryu Ga Gotoku,” an entertainment for adults that has grown to be one of SEGA's flagship IPs, and its further evolution! [Part 1]](https://www.segasammy.co.jp/cms/wp-content/uploads/Report_ryu_1_archive_ir-scaled.jpg)
![Sammy’s Development, Production and Sales Capabilities that Overcame a Number of Crises to Create the Hit, Smart Pachislot Hokuto No Ken [Part 2]](https://www.segasammy.co.jp/cms/wp-content/uploads/ir_hokuto_v02en_thumbnail.jpg)
![Sammy’s Development, Production and Sales Capabilities that Overcame a Number of Crises to Create the Hit, Smart Pachislot Hokuto No Ken [Part 1]](https://www.segasammy.co.jp/cms/wp-content/uploads/ir_archive_hokuto_1_e.png)
